Mozart Essay - 663 Words

MOZART nbsp;nbsp;nbsp;nbsp;nbsp;Mozart is perhaps the greatest musical genius who ever lived. Mozart s full name is Wolfgang Amadeus Mozart. Most people called him Mozart or Wolfgang. Mozart was born in Salzburg, Austria, January 27, 1756. nbsp;nbsp;nbsp;nbsp;nbsp;Mozart is the greatest musical child prodigy who ever lived. He began composing minuets at the age of 5 and symphonies at age 9. His father took him on a series of concert tours together with his sister, Maria Anna; born four and one-half years before Mozart. She too, was a child prodigy. Both played the keyboard, but Mozart became a violin virtuoso, as well. nbsp;nbsp;nbsp;nbsp;nbsp;In 1762 he and his sister, quot;Nannerl,quot; as she was†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;In 1786, Mozarts London friends took part in the first performance of The Marriage of Figaro. This was a triumph for Mozart in Prague, and he wrote his quot;Praguequot; symphony as a tribute to its generous people. In Paris, Mozart published his first works: four sonatas for clavier: with accompanying violin in 1764. nbsp;nbsp;nbsp;nbsp;nbsp; In 1768 he composed his first opera, LA FINTA SEMPLICE, for Vienna; but intrigues prevented its performance, and it was first presented a year later at Salzburg. Mozart was a successful composer and violinist. He used the form of concerto (like the symphony, in several section) to display the qualities of wind instruments, like the horn. His crowning achievements in concerto form, however, are for piano and orchestra - in all 25 works. Mozarts performances of his own piano concertos had much to do with the development of the instrument. nbsp;nbsp;nbsp;nbsp;nbsp;Mozarts greatest success was THE MARRIAGE OF FIGARO, written in 1786, composed for the Vienna Opera. One of Mozarts greatest and most well known piece of music is THE MAGIC FLUTE; which was produced by a suburban theatre in Vienna. His greatest operatic success after Figaro was DON GIOVANNI written in 1787, composed for Prague where Mozarts art was especially appreciated. nbsp;nbsp;nbsp;nbsp;nbsp;Mozarts fame began to wane afterShow MoreRelatedThe Mozart Effect Essay1461 Words   |  6 Pagesâ€Å"Mozart effect† is a believe that listening to music could enhance individuals’ intelligence, and therefore lead to better performance in various spheres, such as languages and arithmetics. There are researches pointed out that listening to music while tasks performance would result in significant boost of scores. The effect of listening to Mozart’s music on spatial seasoning was looked over in 1933 by Dr. Rauscher, three common tests about abstract spatial reasoning were given to the participantsRead More Mozart Essay920 Words   |  4 Pages Wolfgang Amadeus Mozart is one of the greatest music composers who ever lived. His name and the word genius are often bandied about together by music writers and critics and many would argue rightly so. Mozart had a fantastic ear for writing a catchy tune with perfect orchestral arrangement. His c ompositions have a rich and distinctive sound; it can be said that in his brief lifetime (only 35 years) that he wrote a masterpiece in every genre of classical music without much apparent effort. OriginalRead MoreSummary : Mozart 1016 Words   |  5 PagesJohannes Chrysostomus Wolfgangus Theophilus Mozart Lydia Molina Mr. Dresser General Music 27 May, 2015 Mozart Johannes Chrysostomus Wolfgangus Theophilus Mozart, known for his string of operas, concertos, symphonies and sonatas, he helped shape classical music as it is today. â€Å"Born on January 27, 1756, in Salzburg, Austria, Wolfgang Amadeus Mozart was a musician capable of playing many instruments at age six. Over the years, Mozart aligned himself with a variety of EuropeanRead More The Mozart Effect Essay1215 Words   |  5 PagesThe Mozart Effect Ever since human intelligence has been a factor for survival, people have been trying to think of new, innovative ways to increase their mental capabilities. In the past, people have taken pills, prepared home-made concoctions, and have even shaven their heads to clear their minds. Even now, new ideas, such as magnetic mattresses for better blood circulation to the brain, are patented and sold promising mental wellness and stability – and making money for the inventor. WhenRead More Mozart Essay1525 Words   |  7 Pages Wolfgang Amadeus Mozart This paper discusses Mozarts life, his compositions and his importance to the world and the world of music. It explains how Mozarts music is still some of the most popular classical music played today and his life is still studied because his music is so well known and liked. An Austrian composer and performer who showed astonishing precocity as a child and was an adult virtuoso, musical genius Wolfgang Amadeus Mozart was born to Leopold Mozart and Anna Maria PertlRead MoreThe Mozart Effect and Infant Intelligence1408 Words   |  6 PagesIn modern society intelligence is highly competitive and subject to scrutiny; therefore, it is understandable that a child’s intelligence is a primary concern for many parents. The Mozart effect, popularised in the 1990s, resulted in many parents believing that simply exposing their child to music composed by Mozart would improve their intelligence (Campbell, 1997). The claim was founded by research published in the journal Nature, which suggested that spatial reasoning could be temporarily enhancedRead MoreThe Mozart Effect Essay931 Words   |  4 PagesIt has long been believed that music can evoke specific thoughts and feelings from the listener. But can music –specifically the music of Wolfgang Amadeu s Mozart- summon hidden intelligences within the human brain? That is the question scientists are trying to answer. In the mid-nineties, scientists, Frances Rauscher, Gordon Shaw and Katherine Ky, claimed that music could boost the listener’s intelligence up to 9 points (Steele 2). To many, this allegation seemed a bit far-fetched and soon otherRead MoreEssay On Mozart Effect1061 Words   |  5 PagesThe Mozart Effect, broadly stated, is the idea that music can help with many other aspects of a student’s education. Its research started decades ago and is still highly debated today, with some condition to the findings. However, in Bob Duke’s article, he explains why it doesn’t matter whether of not it helps tests scores. He believes we should not be using this as an excuse for keeping music programs because there are countless better reasons. Duke’s article highly reinforced why I personally believeRead MoreThe Works Of Haydn And Mozart940 Words   |  4 PagesHaydn and Mozart are often recognised as the two composers who were responsible for bringing Viennese Classicism to its greatest height. In the public eye, these two great composers could not be more different, whether it is in terms of their characters or values. This essay sets out to explore the similarities and differences in the early lives of these two gifted individuals, Wolfgang Amadeus Mozart and (Franz) Joseph Haydn, through their backgrounds and music education. Mozart, who was bornRead More The Mozart Effect Essay1250 Words   |  5 PagesThe Mozart Effect is a study that shows listening to classical music can have positive effects on learning and attitude. This occurrence is called the Mozart Effect, and it has been proven in experiments by many scientists. This research has caused much controversy between believers and nonbelievers, because The Mozart Effect is said to enhance the brain and reasoning; it is also used to reduce stress, depression, or anxiety; it induces relaxation or sleep; and the Mozart Effect activates the body

The Golden Age Of Piracy - 1380 Words

Hollywood portrays pirates as swashbuckling outlaws with their own set of rules and loose morals, nefarious hideouts, and adventure at every turn of their lives; but that’s Hollywood. During the Golden Age of Piracy, about 1550 to 1730, pirates did traverse the Atlantic almost completely unchallenged; producing some of the most notorious pirates and privateers the world had ever seen. But not all of these pirates were outlaws, most were actually legal. And their hideouts weren’t really hideouts at all; just cities that were afraid of the Spanish and thought the pirates could protect them. And adventure? Well, some of the best and most infamous pirates didn’t want the epic battles that are pictured in many of today’s films. Something else†¦show more content†¦Question two; how did entire cities and islands become pirate hideouts? During the early Colonial era, the Spanish reigned supreme in the Caribbean. They were rapidly colonizing the islands of the Caribbean and gaining wealth with every step. These cities were afraid of being overthrown by the Spanish and wanted protection from these invaders. One of the first to offer up their ports was Port Royal, Jamaica.†. Port Royal became one of the most infamous pirate hideouts of all time and was considered the â€Å"wickedest city on Earth†. It all started in the mid 1600s when Jamaica’s governors decided to allow all pirates and privateers, who were not Spanish, to stay in return for protection from the Spanish. And of course, they accepted. Soon after the city was filled with British and French privateers, including the famous Sir Henry Morgan who used Port Royal as a sort of home base for his raids on Spanish strongholds such as Portobello, Caratenga, and Panama City. By the 1660s, Port Royal was filled with every disreputable establishment known to mankind. But by 1720, Jamaica had to cut relations with the pirates due to raids on every ship that came int o port. Port Royal then became known for pirate hangings. Other cities and islands like New Providence, Bahamas, have similar stories to tell. But one other island has a different story. Around 1630, French hunters, who occupied Hispaniola, modern day Haiti, had to flee the islandShow MoreRelatedGolden Age of Piracy2980 Words   |  12 PagesFinally, Teach places several slow burning fuses under his hat, lighting each one by one[i]. With wisps of smoke billowing around his face, Blackbeard, the most treacherous pirate in history, emerges from his cabin to join the fight. In the golden age of piracy, Captain Edward Teach, more commonly known as Blackbeard, stands out as the fiercest and most important figure. Blackbeard and his crew successfully controlled commerce along the North Carolina and Virginia coast from 1717-1718. 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Happening in the time eminently known as the golden age of piracy, their brave advances in sea robbery facilitated the gradual demise of sea hijacking and theft on the deep seas.1 There is no sufficient information to provide a reliableRead MoreAnalysis Of The Documentary Pirates, Galleons, And Treasure Globe Trekker 1311 Words   |  6 Pagesdocumentary. Also in the video, Calico Jack is said to be responsible for designing the skull and cross bone flag (Pirates, Galleons and Treasure, 2007), when the flag had been first been spotted in 1700 by a pirate named Wyn way before Calico Jack (The Golden Age, 2016) and the only pirate to be known to fly a true skull and cross bone flag is Edward England (Konstam, 2011, p.193). 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Logistics & Operations Management of Next Plc †Free Sample

Question: Identify the component activities for an organisation of Next Plc then evaluate the performance objectives used by each and critically examine and suggest ways in which the performance could be improved? Answer: Introduction Logistics and operations management are the crucial functional areas in any organisation because they determine the effectiveness with which the organisation attains its goals and objectives positively. Logistics management is concerned with the flow of materials to warehouses and finished product to retailers and final consumers. Operations management is concerned with managing the operations through applying advanced technological systems so that cost efficiency is attained which will then be transferred to the final consumers. However, in efficiently performing the management of operations and logistics, there are essential component activities used by different organisations (Loader and Biggs, 2002). In achieving better level of performance against these component activities, there are specific performance objectives that have been considered by these organisations and they are focused with a view to achieve improved level of performance against such objectives (Lewis and Slack, 2003). This report is aimed at identifying important component activities in respect to Next Plc and this is followed by an assessment of the important objectives that are set by the organisation in this regard. Once the objectives are identified, the next step is to evaluate the current level of performance of Next Plc against this so that recommendations can be provided in achieving improved level of performance against them. Brief Analysis of Next Plc An analysis of Next Plc indicates that it is a British Multinational clothing footwear and home products retailer that has its headquarter in Enderby, Leicestershire. Next operates more than 700 stores with majority of them are in the UK. It has been the largest clothing retailer in UK, and the core features of Next is that it includes collection for men, women, and children that are styled and designed by its in-house team. The in-house team is responsible for designing great style, quality and value for money with a contemporary fashion edge. The organisation operates not only in UK, but it has its operations internationally in 40 countries overseas. As a result, the operations management including networking has been carried out efficiently with a view to meet out its customers requirements (Next Plc, 2015). Identification of Component Activities in Operations and Networking at NEXT The component activities mainly indicate the key component parts that must be performed to achieve organisations goals. As Next is identified as clothing retailer in UK, the operations management activities of Next involve certain key component activities that fulfils the needs and expectations from such operational departments. As for instance, a major key component activity related to operations management is the product designing and selection. Apart from this, skills and efficiency of its employees is another key component activity of Next Plc that supports the operation management across the organisation. The employees are accountable to supporting the customers of the organisation. Cash handling in Nexts retail format stores, and achieving safety and security are the other major component activities in operations management of the company (Vidler, 2001). Apart from the component activities in respect to operations management, there are certain major component activities that have been identified in respect to the networking process in the logistics management at Next. As Next is operating at a large level, the role of networking and distribution is important, and there are certain key component activities that are involved within its networking process. The current analysis indicates that Next has more than 500 stores in UK and the delivery and supply of necessary clothing wears to these stores have been the crucial component activity of Nexts current operations. The networking process also includes the component activity of suppliers inclusion so that the entire networking process can be carried out efficiently in meeting out the needs and expectations of its final end consumers (Next Annual Report, 2013). These are the major component activities of Next Plc that have been noted in respect to its operations management and networking processes. Key Performance Objectives for Each Identified Component Activity In order to achieve enhanced operations performance and logistics management at Next Plc, there are important component activities that have been noted. These component activities as identified have specific objectives and they are indicated separately as follows: Product Designing and Selection: This has been the key component activity of operations management at Next Plc, and the objectives are: To design clothing wear as per current trends as prevalent within UK customers. To anticipate and respond to changing customer preferences and expectations. To maintain sufficient quantities of a particular fashion wear so as to prevent excessive production and ultimately outdated problems (Next Annual Report, 2013). Applying Employees Skills and Abilities: This is another important component activity of operations management at Next Plc, and its objectives include: To make use of advanced skills and abilities of its employees in designing fashionable wears. To make optimum utilisation of human resources in achieving organisational tasks and activities in a cost efficient way (Sharma, 2006). Cash Handling and Safety and Security: Next being operating so many stores across UK has specific operations goals to achieve safety and security in its operations, and manage cash handling process efficiently. The objectives are: To achieve the production process with higher safety and no casualties at workplace. To achieve proper management of cash with higher accuracy levels (Kale, 2013). Suppliers Inclusion in Networking System: This has been the key component at Next in its networking operations, and the performance objectives are: To ensure that there is regular supply of materials as needed by Next throughout the entire period. To make sure that adequate compliances are achieved by suppliers with the company code (Next Annual Report, 2013). The analysis above has indicated about different component from operations management and networking process at Next Plc and the main performance objectives that have been expected to achieved by the organisation. The next section analyses the actual performance of Next as against these objectives so that appropriate recommendations would be provided in achieving improved level of performance. Analysis of Next Plcs Performance against Performance Objectives As there are specific performance objectives that have been identified in respect to Next Plcs operations and networking management, an analysis of its current performance level as against these objectives is essential. As for example, in relation to the objective of product designing and selection, the performance objectives of Next has been assessed which suggests that the organisations aims at identifying designing customised products and services that can suit their customer needs and requirements. In achieving this objective, there has been executive directors and senior management that have been continuously involved in the process, and they perform regular check ups of the production processes that have been carried out. This not only enables the production of clothing wear as per the latest trends and requirements of customers, but it also results into the positive accomplishment of product quantities as per requirements. The chances of extra surplus production get reduced be cause of the involvement of senior level managers and directors in such production process at Next Plc. This particular approach has been applied at Next Plc in addressing the issue of product designing and development so that the end customer requirements are efficiently met (Next Annual Report, 2013). Apart from the performance objective in relation to product design and development, the analysis of the case of Next Plc indicated that the operations management involve the objectives related to human resource utilisation. At Next Plc, the senior management and the technical personnel are continuously involved in making important decisions related to hiring and retaining talented personnel. The technical staffs are responsible for attracting, motivating and retaining highly qualified employees. In addition to this, in achieving the specific objectives in relation to employing the best possible knowledge, skills and abilities of employees, there has been the deployment of large number of strategies performed across Next Plc. These strategies include providing sufficient level of training and development opportunities to employees, promoting equal opportunities, facilitating efficient communication opportunities to employees (Next Annual Report, 2012). These specific strategies in managing organisational employees at Next have been crucial from the point of view of achieving desired level of performance on their part. The focus of the managers and technical personnel at Next towards utilising the talent of their employees by recruiting and hiring expert professionals, and providing them training and development has been crucial. These initiatives allows for accomplishing desired goals by the company in terms of higher operational efficiency. At Next Plc, its employees are considered as one of their major assets, and they are adequately supported so that their efforts results into the attainment of organisational goals. In these ways, the optimum utilisation of employee abilities is being achieved at Next which has been beneficial to the organisation in meeting out its stakeholders expectations efficiently (Neely, 2007). Apart from the attainment of objectives with respect to operational management, there are specific actions and initiatives that are considered at Next Plc in order to ensure efficiency in its networking abilities. Because of the operations of Next Plc being expanded at a larger level, the networking process especially in the form of logistics management needs to be highly efficient. In this relation, the objective as pursued by Next is to include its suppliers in its working process. The strategy of Next to achieve efficiency in its logistics process implies that the company focuses on making the products available to its customers across all the time. In achieving such efficiency, it makes strategic use of its suppliers whereby company aims at reducing its dependence over a single supplier. There has been a partnership strategy being deployed by the organisation whereby larger number of suppliers is considered as a part of its business strategy. This allows Next Plc in ensuring the supply of products to its customers on regular basis (Next Plc CSR, 2013). Overall, the analysis above indicates that there are various performance initiatives that are considered by Next Plc in order to meet out its operations management and logistics management goals. There has been the consideration of large number of initiatives to make sure that the performance objectives related to the operations management and logistics management are positively accomplished. Conclusion and Recommendations A critical analysis of the component activities of Next Plc has been carried out in this report, and the conduct of analysis revealed significant level of findings. It has been evaluated that there are various important component activities at Next Plc that are aimed at achieving smooth operational and logistics management. The component activities in relation to operations management as identified are mainly in terms of product designing and selection, utilising employee skills and abilities to achieve operational efficiency etc whereas in respect to achieving efficient networking, the component activities as noted are mainly the inclusion of suppliers in meeting out customers need at Next, achieving positive level of support from all its suppliers through partnering them etc. The analysis leads to identification that is significant level of initiatives that are considered at Next Plc in order to achieve its performance objectives in relation to different component activities. Recommendations in Improving Performance Objectives: There are certain major recommendations that are considered in achieving further level of effectiveness at Next in achieving its performance objectives related to operations management and networking. These are indicated as follows: In respect to networking, it is essential that Next Plc should focus more on the activities after the acquisition of raw materials from suppliers is achieved. At present, Next Plc establishes partnerships with its suppliers in the form of including them to its network which has been important. But at the same time, it is essential that centralised operations at Next should be efficiently managed to cover the requirements of its more than 500 stores in UK (Jones and Robinson, 2012). In relation to operations management, it has been evaluated that Next Plc has rigorous policy towards achieving efficiency in its operations through its efficient human resources. However, it is recommended that Next Plc should consider for standard approaches as well in designing its products. At present, it aims at customising its products as per customers requirements, but this has been a costly process. As a result, by focusing on standardised processes, it could be possible to Next Plc in achieving cost efficiency which would significantly enhance its operations (Koontz, 2010). References Jones, P. and Robinson, P. (2012), Operations Management, Oxford University Press. Koontz, H. (2010), Essentials of Management, Tata McGraw-Hill Education. Kale, S. (2013), Production and Operations Management, McGraw-Hill Education. Loader, D. and Biggs, G. (2002), Managing Technology in the Operations Function, Butterworth-Heinemann. Lewis, M. and Slack, N. (2003), Operations Management, Psychology Press. Next Annual Report, (2013) [Online]. Available at: https://www.nextplc.co.uk/~/media/Files/N/Next-PLC/pdfs/latest-news/2013/ar2013.pdf Accessed: 16 March 2015]. Next Plc, (2015) [Online]. Available at: https://www.nextplc.co.uk/about-next/business-overview.aspx [Accessed: 16 March 2015]. Next Plc CSR, (2013) [Online]. Available at: https://www.nextplc.co.uk/~/media/Files/N/Next-PLC/pdfs/corporate-responsibility-report/cr-2013-v2.pdf [Accessed: 16 March 2015]. Next Plc Annual Report, 2012 [Online]. Available at: https://www.nextplc.co.uk/~/media/Files/N/Next-PLC/pdfs/latest-news/2012/ar2012.pdf Accessed: 16 March 2015]. Neely, A. (2007), Business Performance Measurement: Unifying Theory and Integrating Practice, Cambridge University Press. Sharma, S.C. (2006), Introductory Operation Research, Discovery Publishing House. Vidler, C. (2001), Operations Management, Heinemann.

Substitute Ideas Essays - Dream, Psychotherapy, Symbols, Ferenci

Substitute Ideas What separates adults from children? Dont think of the obvious, age or height. Be creative. What do most adults lose the ability to do? We stop imagining and exploring unusual possibilities. All too often adults are tied down by rules; rules of probability, of logic or fact. Remember when you were a kid? Anything was possible, rules of logic didnt apply, didnt confine you and if you found an adult who was able to dream with you or even shock you with their perspectives of fact, then you had found a hero. In Charles Baxters short story Gryphon Mr. Hiblers fourth grade class finds such an adult; the substitute, Miss Ferenczi. Not every student chooses to see Miss Ferenczi as a hero, but Tommy does. As a substitute teacher Miss Ferenczi intrigues, encourages and dares Tommy to stretch his mind and think for himself. Before we can understand Tommys fascination with Miss Ferenczi, we must know who Tommy is. Where does he come from? What forces shape his world? Tommy is nine years old. He has been raised in a small town where everyone knows each other. Tommy knows this town inside and out. When riding on the bus Tommy sees no surprises; he knows every barn, every broken windmill, every fence, every ammonia tank, by heart (103). Life is very predictable. In fact, life is so predictable that when Mr. Hibler becomes ill, the class knows that the substitute teacher would come from a pool of about four mothers. (6). Every aspect of life in Five Oaks, Michigan (6) was conventional, expected and truly boring. Therefore Tommy is intrigued when a stranger enters the classroom and introduces herself as the substitute (13). Tommy observes Miss Ferenczi as she whimsically draws a tree on the black board (8), he listens to his fellow classmates as she is declared to be an alien of some sort (10) and he is slowly pulled into Miss Ferenczis world as he listens to her talk about her family (14). Miss Ferenczi wins Tommys loyalties during the spelling quiz. Tommy is unable to spell the word Balcony(41) correctly and is frustrated with the situation (41). Miss Ferenczi whispers to him that she [doesnt] like that word either (42). Then she goes on to enlighten Tommy with the insightful wisdom that if you dont like a word, you dont have to use it (42). With one simple remark, Miss Ferenczi empowers Tommy and teaches him a life lesson, to keep trying or to find a different way to achieve your goal. This life lesson is learned simply because Miss Ferenczi does not correct Tommy; instead she quietly stee rs him in a different direction. Miss Ferenczi teaches reading from the book Broad Horizons (14), and uses every opportunity to broaden Tommys horizons. She not only teaches the basics, math, reading, and spelling, but Miss Ferenczi includes lessons of magic and love (90) and lessons about life, death and God (94). Miss Ferenczi tells the class that she [knows the] children like to hear these things,and that is why I am telling you (93). By sharing her insight on subjects beyond the normal classroom topics, Miss Ferenczi encourages Tommy to seek out information thereby broadening his horizons. When discussing Egypt, Miss Ferenczi shares her personal story of a trip to Cairo where she saw a creature that was half lion and half bird (65). Miss Ferenczi tells the class that this monster was called a gryphon (65). Tommy wants to believe Miss Ferenczi, but he has doubts. So, once he arrives home, he goes to the dictionary and looks up Gryphon(88). He is thrilled to read the definition: its true, there really is such a cr eature (88). The fact that Tommy went home and did research on his own is of great importance. Tommy is faced with the ritual memorization of facts that all students endure. From multiplication tables (18) to facts about insects (139) Tommy is required to memorize the correct answer; learning is not a choice. With Miss Ferenczi Tommy chooses to learn. He decides to go home and expand his mind. Once Tommy begins to seek out or verify information he is able to think for

Standards Vocabulary Reading Literary Domain Essays

Standards Vocabulary Reading Literary Domain Essays Standards Vocabulary Reading Literary Domain Paper Standards Vocabulary Reading Literary Domain Paper Essay Topic: Literature Adaptation This is a version of an original source (such as a diary, an autobiography, or a story) which is modified for presentation in another form, such as a film, a musical, or a play. Allusion This is the reference to a person, place, or event from history, literature, or religion with which a reader is likely to be familiar. Analyze This is to separate a whole into its parts. Archetypal Character This is a character in a work that represents a certain type of person. Argument (1) This involves one or more reasons presented by a speaker or a writer to lead the audience or reader to a conclusion on an issue. Argument (2) This is a statement that seeks to convince readers of something, addresses a problem, and takes a position. Central The key point made in a passage is called its ____ idea. Central Argument This is the dominant and controlling argument. Character This is an individuals mental or moral quality. Characterization This is the combination of ways that an author shows readers what a person in a literary selection is like. Characters These are the people or animals who take part in a literary work. Citation This is the notation of a source used for a paper Classic Something widely recognized as a model or example of a type of literary work. Classical Literature This includes great masterpieces of the Greek, Roman, and other ancient civilizations as well as any writing that is widely considered a model of its form. Conclusion This is when you use pieces of information on a subject to base your opinion or make a decision. You draw a ________. Conflict Often, an antagonistic relationship called a ___ drives the plot of a story or novel. Connotation This refers to the feelings and associations that go beyond the dictionary definition of a word. Context (1) This is the framework of meaning which surrounds a specific word, sentence, idea, or passage. Context (2) When we find the meaning of a word (or phrase) by looking at the words and sentences around it, we are using ____ clues. Context Clues These are in the text surrounding a word and give hints for the meaning of the word. They are called ___ ___. Controlling The _____ idea of a passage is the idea which is dealt with and recurs throughout the passage. Cultural Elements This includes language, ideologies, beliefs, values, and norms. These elements help to shape the life of a society. Cultural Setting This is the phrase for the set of values, beliefs, and opinions shared by a group and surrounding the author at the time of her writing. Definition Usually found in a dictionary, this tells you the meaning of a word or phrase. Denotation The literal definition of a word is also called its ______. Detail This is a piece of information that is used to support a main idea. Dialogue These are the words spoken by characters in a literary work. Diction This is the writers choice of words, including the vocabulary used, the appropriateness of the words, and the vividness of the language. Direct Characterization When a character is revealed by clear descriptions by the author, this is called _____ characterization. Dynamic A character who changes during the course of a story is called a _____ character. Euphemism This is the substitution of an agreeable or non-offensive phrase for one that might be unpleasant or offensive. Event This word means anything that happens to or is done by a character in a story. Evidence This is information that supports a thought or belief. Experience This is the name for what is gathered through the general process of living, or for the process itself. Fiction This is writing that tells about imaginary characters and events. Figurative Langauge This goes beyond the literal meanings of words to create special effects or feelings. Flashback This is a scene, a conversation, or an event that interrupts the present action to show something that happened in the past. Flat Character A character in a fictional work that is never fully developed by the author is called a ___ character. Formal Language This kind of language usually has longer sentences and a greater variety of words than everyday speech. Slang, contractions, and jargon are avoided. Historical The setting and circumstances in which a literary work is written or an event occurs are called its ___ context. Historical Setting This is the political, social, cultural, and economic time and place surrounding the creation of a literary text. Idiom This is a phrase in common use that can not be understood by literal or ordinary meanings. Implied Meaning This is a suggested, but not stated, definition. Indirect This is when an author reveals a person in the story through his/her words, thoughts, appearance, action, or what others think or say about him/her. It is called ___ characterization. Inference This is reading between the lines. It is taking something that you read and putting it together with something that you already know to make sense of what you read. You make an _____. Informal Language This is what people use in everyday speech. It usually consists of fairly short sentences and simple vocabulary. It is called _______ speech or language. Informational Text This is a type of real-world writing that presents material that is necessary or valuable to the reader. Internal Conflict This is when a character has a problem within him or herself. Jargon This refers to the language of a specialized type, usually dealing with a narrow area of study or knowledge. It has a slightly negative connotation, and can imply that the language is mere word play. Literal Meaning This is the ordinary, usual, or exact meaning of words, phrases, or passages. No figurative language or interpretation is involved. Literary Summary A _____ summary is a synopsis of the events, characters, and ideas in a work of literature. Main Idea This is the central and most important idea of a reading passage or presentation. Moral This is the theme of a passage, story, novel, poem, or drama that readers can apply to life. Motivation This is the wants, needs, or beliefs that cause a character to act or react in a particular way. Mystery This is a genre that often includes detectives and a crime that must be solved. Myth This is a traditional tale about gods, goddesses, heroes, and other characters. Mythology This is a body or collection of tales belonging to a people and addressing their origin, history, deities, ancestors, and heroes. It explains the actions of gods and goddesses or the cause of natural phenomena and includes supernatural elements. Non-literal This is when the meaning is NOT exact or word for word. It is figurative and it requires interpretation. Opinion This is an expression of an authors personal belief. It is not something that can be proved to be true or false. Paraphrase This is the restatement of a written work in ones own words that keeps the basic meaning of the original work. Person vs. Self This describes the type of conflict when the leading character struggles with himself/herself; with his conscience, feelings, or ideas. Perspective This is a writers or speakers point of view about a particular subject, and is often influenced by their beliefs or by events in their lives. Plot This is the series of events that happen in a literary work. Point of View This is the perspective from which a story is told. It is the way the author lets the readers see and hear the story; who tells the story. Quote If you repeat the words someone else has said or written, you ______ them. Sequence This is the order in which things are told in a story. Sequencing This is arranging things in order so they can be numbered or related in a connected series. Setting This is the time and place in which a literary work happens. Shakespeare He was a great poet and playwright during the English Renaissance. His works include Romeo and Juliet, The Tragedy of Macbeth, and many sonnets. Source (1) This is a person, book, document, website or record that provides information. Source (2) A research __________ is any material that can be used to locate information about a given topic. Static A _________ character does not change during the course of the action. Structure This refers to a writers arrangement or overall design of a literary work. It is the way words, sentences, and paragraphs are organized to create a complete work. Summarize This is to state briefly. Support (1) to strengthen or prove an argument or idea by providing facts, details, examples and other information Support (2) To strengthen your ideas and opinions with examples, facts, or details is to add _____ details. Supporting Evidence These are the facts or details that back up a main idea, theme, or thesis. Supporting Sentence A _____ sentence helps to clarify, describe, explain, or enhance the main idea of a paragraph. Technical Writing This is writing that communicates specific information about a particular subject, craft, or occupation. Tension This is a form of suspense or potential conflict. It can occur between characters or arise from general situations. Theme This is the message, usually about life or society, that an author wishes to convey through a literary work. Thesis The main point or central idea that a writer states and then endeavors to prove is called a ____. Thesis Statement This is the the main idea of an essay, usually expressed as a generalization that is supported with concrete evidence. Tone This is the attitude that an author takes toward the audience, the subject, or a character. Topic This is the specific part of a subject that is dealt with in a research paper or in an essay. Universal Theme This is the central message of a story, poem, novel, or play that many readers can apply to their own experiences, or to those of all people. Viewpoint This is a writers opinion or standpoint on an issue. Word Choice (1) This is another way of saying diction. This can help reveal a) the tone of the work, b) connotations of meaning, and/or c) his style of writing. Word Choice (2) This is the authors or speakers craft or style. It might be formal, informal, or even slang. Diction is a synonym.

GPA, SAT, and ACT Admissions Data for the Ivy League

GPA, SAT, and ACT Admissions Data for the Ivy League The eight Ivy League schools are among the most selective colleges in the country. This doesnt mean that you need a 4.0 GPA and 1600 on the SAT to get in (although it doesnt hurt). All the Ivy League schools have holistic admissions, so they are looking for students who will contribute more than good grades and test scores to the campus community. A winning Ivy League application needs to present a strong academic record, meaningful extracurricular activities, glowing letters of recommendation, and a compelling application essay. Your college interview and demonstrated interest may also help, and legacy status can give you an advantage. When it comes to the empirical part of your application, you will need good grades and standardized test scores to get accepted to an Ivy League school. All of the Ivies accept both the ACT and SAT, so choose the exam that works best for you. But how high do your grades and test scores need to be? Follow the links below to learn more about each Ivy League school, and to see admissions data for accepted, rejected, and waitlisted applicants: Brown University Located in Providence, Rhode Island, Brown is the second smallest of the Ivies, and the school has more of an undergraduate focus than universities such as Harvard and Yale. Their acceptance rate is only 9 percent. The great majority of students who get into Brown University have a nearly perfect 4.0 GPA, an ACT composite score above 25, and a combined SAT score (RWM) of above 1200. Columbia University Located in Upper Manhattan, Columbia University can be an excellent choice for students looking for an urban college experience. Columbia is also one of the largest of the Ivies, and it has a close relationship with neighboring Barnard College. It has a very low acceptance rate of around 7 percent. Students accepted at Columbia have GPAs in the A range, SAT scores (RWM) above 1200, and ACT composite scores above 25. Cornell University Cornells hillside location in Ithaca, New York, gives it stunning views of Cayuga Lake. The university has one of the top engineering and top hotel management programs in the country. It also has the largest undergraduate populations of all the Ivy League schools. It has an acceptance rate of about 15 percent. Most students accepted at Cornell have a GPA in the A range,  Ã‚  SAT scores (RWM) above 1200 and ACT composite scores above 25. Dartmouth College If you want a quintessential college town with its central green, nice restaurants, cafà ©s, and bookstores, Dartmouths home of Hanover, New Hampshire, should be appealing. Dartmouth is the smallest of the Ivies, but dont be fooled by its name: it is a comprehensive university, not a college. Dartmouth has a low acceptance rate of 11 percent. To be accepted, students tend to have A averages, an ACT composite score above 25, and a combined SAT score (RWM) of above 1250.   Harvard University Located in Cambridge, Massachusetts, with dozens of other colleges and universities nearby, Harvard University is the most selective of the Ivy League Schools as well as the most selective university in the country. Its acceptance rate is just 5 percent. For the best chance of acceptance, you should have an A average, SAT scores (RWM) over 1300, and ACT composite scores above 28. Princeton University Princetons campus in New Jersey makes both New York City and Philadelphia an easy day trip. Like Dartmouth, Princeton is on the smaller side and has more of an undergraduate focus than many of the Ivies. Princeton accepts only 7 percent of applicants. To be accepted, you should have a GPA of 4.0, SAT scores (RWM) above 1250, and ACT composite scores above 25. University of Pennsylvania The University of Pennsylvania is one of the larger Ivy League schools, and it has a roughly equal population of undergraduate and graduate students. Its campus in West Philadelphia is just a short walk to Center City. Penns Wharton School is one of the top business schools in the country. They accept about 10 percent of applicants. To be accepted, you should have a GPA of 3.7 or higher,  a combined SAT score (RWM) of over 1200, and an ACT composite of 24 or higher. Yale University Yale is close to Harvard and Stanford with its painfully low acceptance rate. Located in New Haven, Connecticut, Yale also has an even larger endowment than Harvard when measured in relation to enrollment numbers. Yales acceptance rate is just 7 percent. For the best chance of acceptance, you need a 4.0 GPA, SAT score (RWM) above 1250, and an ACT composite score above 25. A Final Word All of the Ivies are highly selective, and you should always consider them to be reach schools as you come up with your short list of schools to which you will apply. Thousands of extremely well-qualified applicants are rejected by the Ivies every year.

Item Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Item Analysis - Assignment Example This information needs to be interpreted in context to the principles on the basis of which the test was designed. A test that was given at the beginning of a course simply to assess which concepts a class was familiar with would be expected to have a positive skew; as there would be fewer items that students would be able to answer. On the other hand; if this test was given to assess mastery or proficiency; these scores would indicate that a number of course goals were not met. If the test were given in order to choose a few individuals who are proficient in very advanced concepts; it would be acceptable that a majority of scores are clustered towards the lower half; as only a few individuals would qualify by getting higher scores.It is also necessary to assess if these results are caused by a few erroneous or confusing items. This may be done by evaluating the trends seen for each item. A competency test typically contains a few simple items, a few difficult items and a few items w ith moderate difficulty. A speed test, on the other hand, requires all items to be similarly difficult. For a competency test; it is necessary that we choose items that not only have different levels of difficulty; but also discriminate between individuals who are able to solve it and those who are not. A good item would typically help us in understanding how well the individual test taker has mastered the individual concept while also helping us differentiate those who did master the concept from those who did not.... Also; the Alpha coefficient is affected by the length of the test; with the reliability being higher and more trusted for a longer test than a shorter one. The given test is only 10 items long; and this may compromise the reliability to some extent. The skewed scores also present other concerns. The Standard Error of Skewness for this test may be calculated by using the Tabachnick & Fidell’s (1996) formula . This provides us with a SES value of 0.245. If we define the acceptable limits within which the value of skewness may fall as being between 2 SES both sides of zero; then we may accept a value that falls between – 0.49 and + 0.49. the obtained value of + 0.78 is well outside these limits, indicating that there is a positive skew to the scores and a significant clustering of scores towards the lower side of the scale. This information needs to be interpreted in context to the principles on the basis of which the test was designed. A test that was given at the beginni ng of a course simply to assess which concepts a class was familiar with would be expected to have a positive skew; as there would be less items that students would be able to answer. On the other hand; if this test was given to assess mastery or proficiency; these scores would indicate that a number of course goals were not met. If the test were given in order to choose a few individuals who are proficient in very advanced concepts; it would be acceptable that a majority of scores are clustered towards the lower half; as only a few individuals would qualify by getting higher scores. It is also necessary to assess if these results are caused by a few erroneous or confusing items. This may be done by evaluating the trends seen for each item. A

Xuanzangs Heart Sultra Essay Example | Topics and Well Written Essays - 3000 words

Xuanzangs Heart Sultra - Essay Example The first part focuses on the Heart Sultra and on the reasons why the Heart Sultra is so important to the Chinese Buddhism. This part will cover the main differences among the different branches of Chinese Buddhism, before and after the Heart Sultra. The second part of the paper looks at the changes in Chinese Buddhism that came after the Xuanzang’s Heart Sultra; this part looks at how the Heart Sultra affected the Chinese Buddhism. This part of the paper also looks at the reasons why the Heart Sultra is different from other Sultras and why it caused so many changes in the Chinese Buddhism. The last part, i.e. the third part of the paper looks at how the Heart Sultra affects the modern world Chinese Buddhism. This part focuses on how the Heart Sultra has influenced the beliefs and the worldview of the modern Chinese Buddhism. Let us begin by looking at the Heart Sultra and the reasons why the Heart Sultra is so important to the Chinese Buddhism. For the better understanding of the importance of the Heart Sultra in Chinese Buddhism, it is important to look at the Heart Sultra in the context of Buddhism holy literature. In Buddhism, there is a vast of religious literature or Buddhist scriptures; there are indeed thousands of holy literature in Buddhism. For this reason, it is impossible for any individual to read and to master all the important Buddhist literature. Buddhist Holy Scriptures is referred to as Sultras (Sanskrit) or Suttas (Pali). Heart Sultra, therefore, is one of the many sultras of Buddhism.

Poverty and the US Economy Essay Example for Free

Poverty and the US Economy Essay Today, there are developed, emerging and developing countries in the world. A larger percentage of people live under extreme poverty in most developing countries. In most developed countries poverty exist, but a lower proportion. Most developing countries formulate policies either monetary or fiscal to reduce the prevalence of poverty. However, there is no country without a policy options for elimination poverty. In a broader sense, poverty cannot be eradicated, but can be reduced to a certain level. This is why countries are pursuing various polices that could help reduce poverty in their region. Fiscal and monetary policies are the main tools used in formulating various strategies, actions that aim to reduce poverty. This issue leads us to poverty issue in the United States of America. Then, what are the various policies that can be used to eliminate poverty in the country. Should the policy makers make use of fiscal or monetary policy? Subsequently, what policy tools will be used, fiscal or monetary? In this write up there will be a comprehensive analysis on what policy option that should enacted to eliminate poverty in the USA. To begin with, understanding what fiscal and monetary policy entails is necessary. Then, what is fiscal policy? In a simple term, fiscal policy refers to an effort by the government to manage, influence and guide the tempo or direction of the economy by using its major tools taxation and its total spending. There are two major tools of fiscal policy, which are taxation and government spending. In addition, there could be contractionary or expansionary fiscal policy. Expansionary fiscal policy here means when there is increase in government spending or reduction in taxation. This normally leads to budget deficit and vice versa. While, monetary policy refers to an effort by the government to change the pace of the economy by influencing or controlling the money supply and interest rates. These various policies are pursued by government in other to achieve the basic economic objectives of full employment, stability in price level and growth of the economy. However, in the US the fiscal or monetary policies have to be enacted in other to reduce or eliminate poverty. In performing this task, different things have to be put in their rightful place. Even though, poverty cannot be eliminated from the country yet with a very good fiscal and monetary policies it proportion could be reduce. The reason why I believe poverty cannot be completely eliminated is because of the way economy and nation evolves. From time immemorial, there have been some certain classes of people in the economy. They range from upper, middle and lower classes. In any economy, there will always be the lower class and this comprises of the people living below the poverty line. In addition, there will always be those at the receiving end. Africa can be a very good example of this issue. Therefore, there is way how we would not have poverty in any nation. What can only be done is to reduce drastically the number. In country like the US, the poverty rate can be reduced to a small level if government pursues good monetary and fiscal policies. The government could enact fiscal, monetary policies and both together in the economy to reduce the poverty rate. These would be explained as follows: Firstly, we are going to consider the fiscal policy. Since, our main aim is to reduce the level of poverty. The government could pursue both the contractionary or expansionary fiscal policy. However, global financial crises have an overall effect on the nation’s economy. Moreover, the US government could enact contractionary policy to reduce the level of inflation. Since, the tools of fiscal policy are taxation and government spending. The government should reduce its spending and increase the tax of the elite and the upper class in the nation only. When this is done, the government will have more funds, which could be spent on increasing the aggregate demand of the lower class or people living below the poverty line. In a way the real income of the lower class will be increased through this policy, since the funds will be redistribute from the rich to the poor. In a way, there is the effect that fiscal policy has on the nation at large and on the individual as a whole. In as much as our focus relates to individual then, we pursue those action that will be beneficial to the individual rather than the whole nation. In addition, when government pursue budget deficit the economy is receiving less than what its expend. In this case, the government will have to finance this deficit using different approaches. They could borrow the populace or sell assets. Sale of asset may include the sale of bonds and treasury bills in other to offset the deficit. Treasury bills and bond are example of government tools use to reduce the money in circulation. Government sells these to the public in other to remove money in circulation. This money needed will be gotten from the upper class or the rich by increasing their tax. On the other hand, an expansionary fiscal policy could also be enacted. Here, the government should reduce the tax of the lower class and government should increase their spending on economic activities that could increase aggregate demand of this lower class and result in increased productivity. When government takes this action, the real income or the disposable income of this class of people would increase and thereby increasing their purchasing power. Given that, disposable income is the income that is left for spending when tax has been removed from income. In addition, when government increases their spending they pursue budget deficit. Here, they should incur these funds on economic activities that could increase the productivity and aggregate demand of the lower class. When there is increase in government spending, it means that the government is redistributing its asset to its populace. Thereby increasing total productivity in the economy and leading to increase in total income. This increase in total income will trickle down to the lower class and increase their disposable income. In essence, when government pursues the basic economic objective, they will be solving the issue of eliminating poverty indirectly. Therefore, the government could use fiscal policy in reducing the level of poverty in the nation However, the government in pursuing this objective of eliminating poverty can also use monetary policy. They could also use expansionary monetary policy. In a way, contractionary monetary policy will not be effective in achieving this objective. When they wish to use expansionary policy, the government should influence the interest rate by reducing it using its various tools. When this happens, investment will increase leading to increase in productivity that will trickle down to the lower class. Since, increasing productivity more labor effort would be require in achieving this. Then, there will be increase in employment that will trickle down to the lower class. In a way, more people will be employed and this will include the lower class. This situation will increase the real income of the lower class and will enable them live above the poverty line. However, the contractionary monetary policy will not be effective in this case. Since, under this policy there will be reduction in the rate of interest and consequently leading to decrease in productivity. When productivity is reduced, it means inventory is reducing and companies are sacking workers and this most times affects the lower class. Therefore, this will further worsen poverty situation in the country and contributing to increase in the level of unemployment. In another way, the government could combine both fiscal and monetary policies in other to achieve their objective of eliminating poverty in the country. What is needed is the right combination in other to guide against inflation. The government could influence the interest rate and at the same time enact policy that would make lower income earners pay reduce tax or used to offset the feedback from these policy option. The government could also combine expansionary monetary and fiscal contractionary policies in a way to offset any feedback from this policy options. In conclusion, there are ways the government of the United States of America could use to eliminate poverty. However, we should have it in mind that poverty cannot be eliminated permanently in the country. It could only be reduce to its barest minimum. In a way, the government actions are very vital. The two main policies to be enacted are the monetary and the fiscal policy. Finally, I think the global financial crises have a way of influencing the way these policies will work.

Elisa of The Chrysanthemums :: The Chrysanthemums Essays

â€Å"Why-why Elisa†¦. You look strong enough to break a calf over your knee, happy enough to eat it like a watermelon.† (Steinbeck 232) Most people reading this would just pass it off as a tactless man’s attempt to compliment, but is that all it is? In â€Å"The Chrysanthemums†, Elisa is a farm wife, whose only passion in life is found in her gardening. Henry, her husband, owns a farm and is oblivious to the monotony of Elisa’s life. Throughout the story, Henry is on the outside, never really understanding Elisa and how she feels. Until, a tinker comes by the farm and speaks with Elisa about her Chrysanthemums. By asking just one question, the tinker opens Elisa and allows her to release the passion and femininity that she keeps hidden throughout her life. In John Steinbeck’s â€Å"The Chrysanthemums†, Henry Allen’s seemingly inept comment is not just that but an allusion, put in place by Steinbeck, to the Dionysian maenads. Dionysus is the Greek god of wine, merrymaking and gathering. His followers, the maenads, were said to be pushed into some form of â€Å"divine madness†, aided by wine, which would lead to prophecy and insight. More often, however, it led to drunkenness and promiscuity. They would then dance, sing and wander about, not to mention, join in sexual activities to stimulate fertility of the earth and achieve ecstasy. The maenads would occasionally reach a dangerous â€Å"frenzied state† where if they happened across it, they would â€Å"tear animals apart and devour the raw flesh† (â€Å"Maenads† par.1). So, knowing that, we take a second look at our story. Elisa Allen has had an erotic experience with the tinker by merely speaking of the passion she has for her chrysanthemums that has opened her eyes to how much of herself that she hides and subdues. Henry notices a difference in Elisa, beyond the way she is dressed, but he has never seen the passionate side of her and does not know what to say. When Henry claims that Elisa looks strong enough to kill and eat a cow, Steinbeck is making an allusion to the maenads of the ancient Greek world. David Leon Higdon, a scholar, claims that â€Å"With this image†¦Steinbeck transforms the characters and the ranch, synchronizing empirical and mythical realities, and identifying Elisa's new power and beauty with those of the Maenads or Bacchantes in their worship of Dionysus† (par. 1). It is quite clear that Henry’s comment is more than just that. â€Å"It is as if Steinbeck wished his reader to feel, for one brief moment, that he or she had opened a door inappropriately and

Macbeth/Theme Essy

Takierra Garth Block 50 March 13 2013 (Macbeth/Theme Essy) In the begging where it started off with three creepy witches cackling as they were discussing when they'll meet again, and decide to hook up â€Å"When the hurly-burly's done, when the battle's lost and won. â€Å"(line 3-4) The implication is that they've been up to something really bad. They let the audience in on their plan to meet some guy name Macbeth. And then cut to post-battle, where we learn that this Macbeth has been kicking serious tail in battle so much that King Duncan has decided to give him the title Thane of Cawdor.He's prancing home on a dark and stormy night after defending King Duncan in battle with some skilled enemy-disemboweling. Understandably, he's feeling pretty good about himself. The witches then call out to Graymalkin and Paddock, or spirits that serve the witches. All three witches start to say, â€Å"Fair is foul and foul is fair†(line10-11) before going back about their business. Just then, him and his good friend Banquo run into three bearded witches who rhymingly prophesy that Macbeth will be named Thane of Cawdor and King of Scotland. Just as Banquo is curious about his knowing what he will become.And then they begin to say â€Å"lesser than Macbeth and greater but not so much happy, yet much happier thou shalt get kings. Though thou be none†. (line 65-68) And what they mean by that is he will be fortunate than Macbeth and be father to a long line of future kings of Scotland though he will not be king himself. The next thing we know, a guy named Ross shows up to say that, since the old Thane of Cawdor turned out to be a traitor and is about to have his head chopped off and displayed on a pike, so Macbeth gets to take his place as Thane of Cawdor then that takes care of the first prophecy.His ambitious wife, Lady Macbeth, prods him into acting like a man and killing King Duncan when the poor guy comes to Macbeth's castle for a friendly visit. When Macduf f finds the king's dead body, Macbeth kills the guards and conveniently accuses them of murdering the king. King Duncan's two sons, Donalbain and Malcolm, find out what happened, then they ends up leaving out of Scotland so they can't be murdered too. Macbeth is now named king of Scotland. Now Macbeth starts to worry about the witch's prophecy that Banquo's heirs will be kings.Macbeth's not about to let someone throw him off the throne so, he hires some hit-men name Fleance to take care of Banquo and his son. Banquo is murdered, but Fleance escapes. As Banquo and Fleance live, his mind is full of scorpions. Lady Macbeth states that everybody dies, which may be a warning to Macbeth to cool it, or may be a self-reassurance that everyone has to go sometime, so her husband might as well murder their friend and his kid. At a park near the palace, the two murderers are joined by a third.Only a bit of light remains in the sky. Banquo and Fleance approach on horseback and dismount to walk t he mile to the palace, as usual. Banquo starts up with a friendly conversation and is promptly stabbed. While being stabbed, he encourages Fleance to run away and eventually take revenge. In the meantime, the torch has gone out, and Fleance takes advantage of the darkness to escape. With Banquo dead and Fleance on the run, the murderers head off to the dinner party to report the half of the job they've done.

Analysis of the boy in the stripped pyjamas

The boy In the striped pajamas. The movie Is about the life o Bruno a little German boy. N of one of the most Important Nazis in the second world war and how he lives next to a concentration, one day he finds the fence and in the other side of it is a boy with a pajamas, Bruno starts getting curious about this boy and he discovers that the name of the boy is Samuel, they start a friendship without even knowing that if someone discover their friendship there would be problems for Samuel. When you are a little kid you do not Judge people and you see the good In everyone, Bruno did not know that he must not talk to he people In the other side of the fence , he didn't have that Ideas that grown people had.The movie shows the innocence of a child and the mistakes grown people do. Q: How do you relate to a character/event /idea/setting in this text? Give your personal opinion of this character and reflect on why you think this: I children are the most honest people because they don't have ideas that adult people have, that is what I like about Bruno his innocence and how he just wanted to help Samuel despite his position, Bruno Is a loyal friend and makes everything to be with Samuel n example of It is in one of the last scenes when he grabs the hand of his friend before getting into the gas chamber.He died with his friend and he didn't know he wasn't supposed to be there, that his father was one of the reasons that the fences where there. People lost everything in this places, but children where the more affected because the lost their innocence and I hope I never related to this kind of stories. Q: Explain in detail what how and why this text teaches you something about yourself/collect/human nature/our world (historical or present day). What do you think is the writer's ‘director's purpose?Humans are cruel and they don't see what they do, but they are not born like this society teach them that, that is what the movie teach me about humanity, society tells wh at is right and what is wrong but when you are a kid you don't have this ideas and you just live without worries, Bruno show us this, even though his father was one of the mans elders he didn't understand. Adults can Influence In kids we can see this in Brunt's sister, she stop laying with dolls and being a girl and started putting posters of heeler and having pro Nazis ideas thanks to the things she saw and she lived. Word Count: Apron 300) Q. Why do you recommend this text? (Add more detail to your answers to Sq 1-3/ink to your experience and knowledge of the wider world in an insightful way by looking texts you have read and/or viewed) This movie reminds of the book the diary of Anne frank one of the most famous books in history, The diary of Anne Frank tells the story f a girl living in a hidden place with their family and more people, they lived like this for 2 years trying to hide from the Nazis in Amsterdam.Both of this stories talk about the second world war and both of them are narrate by 2 kids in the progress of growing up, both of them are in danger because of the Nazis. Anne is in danger because they are looking for her and her family, Bruno was in danger because he lived with them and they could invade his mind with that kind of ideas. I recommend this movie to all the ones that want to see a friendship movie.

Learn Why Onions Make You Cry

Learn Why Onions Make You Cry Unless youve managed to avoid cooking entirely, youve probably experienced the burning and tearing from vapors that cutting up an onion produces. Cutting an onion bursts its cells, producing a chemical process which releases the contents of those cells into the immediate atmosphere, causing you to tear up as you slice and dice. Acid Effect Amino acid sulfoxides form sulfenic acids as you slice into an onion. These enzymes which were isolated are now free to mix with the sulfenic acids to produce ​propanethial S-oxide, a volatile sulfur compound gas which wafts upward and into your eyes. This gas reacts with the water in your tears to form sulfuric acid. The sulfuric acid burns, stimulating your eyes to release more tears to wash the irritant away. Stop Crying There are a few ways to curb the chemical process which causes you to cry when cutting an onion, including: Cook the onion. Cooking inactivates the enzyme, so while the smell of cooked onion may be strong, it doesnt burn your eyes.Wear  safety goggles or run a fan. This actually prevents the vapors from the compound  entering your  eyes or blows the compound vapors safely away.Refrigerate the onion before cutting. Cooling slows reactions and changes the chemistry inside the onion. The same effect can be accomplished by cutting the onion under water.Use stainless steel. The sulfur-containing compounds also leave a characteristic odor on your fingers. You may be able to remove or reduce some of the smell- and tears- by wiping your fingers on a stainless steel odor absorber. Other Methods A few more proven methods for avoiding the waterworks while cutting into or preparing an onion involve  cooking prep methods such as locating the root, removing the bulb and even slicing lengthwise before dicing. So, take heart: With a little preparation and an understanding of basic chemistry, you can slice, dice and cook an onion without ever shedding a tear.

PERSONAL EXPERIENCE ESSAY

PERSONAL EXPERIENCE ESSAY ï » ¿ Personal experience essay is all about you and your personal perception of something that has happened to you. The most important thing about personal experience essay is to consequentially realize all the benefits the personal experience that you have received after living through it. Instructors want to see your ability to write, to put events into logical order, to see your ability to use English, and your ability and desire to learn from your own experiences. This is the secret that have just shared with you. The personal experience essay is your chance to communicate with the world and to have opportunity to show yourself from the inside. Â   Another important aspect of personal experience essay is your ability to show in the writing how you have benefited from it. Perhaps the chosen personal experience has taught you completely new things. Perhaps, you have changed your mind and opinion on the things that you disliked or ignored before. Everything in your personal experience that you choose to show does matter. Keep your essay structure according to the essay guidelines. If help needed, we are ready to help you to write original personal experience essay today. PERSONAL EXPERIENCE ESSAY Any type of personal experience essay will start with the particular event selection. Creating personal experience essay is an exciting process and the main focus of this essay is your unique personality. There are several ways to go around writing this type of essay. First is to depict an story or experience that made your laugh. The second is to present a story that has changed you as a person and you became wiser in many ways. You can describe the event in your life that you are proud of and you have benefited from. Or you can describe a personal experience that was a true challenge for you. Depict how you were able a chance to have a personal growth in your life. In these both examples your main goal is to stay objective. If you find yourself to get emotionally involved in the essay you are writing that means that you have already lost your objectivity. Try writing it all out with the focus on your personal feelings and emotions and then get back to real essay writing.

Funding of Media Venture Essay Example | Topics and Well Written Essays - 3500 words

Funding of Media Venture - Essay Example It is the main concern of the following paper to discuss with examples of the key requirements for, and obstacles faced when, seeking funding for a media venture. For a media firm to be able to secure funding, one of the requirements in many cases is a business plan which contains a solid business concept. This is because the funding agencies like the donors, banks or sponsors expect a return out of the funds they invest in the media venture. For this reason, they believe that a media firm with a good business concept would be able to compete effectively with other media firms and in the end make profit. However, the media firms that do not have sound business concepts will in most cases find it hard to acquire funds because they are perceived to be risky businesses that may not compete effectively in the media industry. A good business concept in this case will include details of the winning product and services in form of quality advertisement and creative thinking by the media per sonnel especially the journalists, the presenters and writers. Hewlett-Packard Company for example required that those media companies that seek funding must first ensure that they have a sound business plan. Product viability is another key requirement that venture capitalists tend to look at before providing funding to the media firms. They first look at the probability of success of the product that the media wants to offer in the market. If they realize that the products that the media wants to offer have high chances of success, the funds will be provided with relative ease since they assume that their investments are not going to be put in a business that is too risky with limited chances of survival. Picard noted on the contrary that venture capitalists are in most cases reluctant to provide funds to media firms if they establish that the products on offer have very low chances of success2. Capital Threshold Most companies that provide funding to media ventures require that t he latter have a given amount as part of their financial base before they can be offered funds. This situation was witnessed when HP Company announced their funding program to internet startups in which they required interested media companies to have a financial base of $250000 in capital before they could be considered for funding3. This capital threshold is meant to indicate the seriousness of the media company. The capital base also ensures that the company can provide security to its customers and clients before the business can pick up. This means that those media companies that were seeking funding to venture into the internet services but lacked the stated amount could not get funds from Hewlett-Packard4. Compliance with Government Regulations Before the media venture can be provided with funding from outside sources, they are normally required to be in compliance with government regulations and policies5. This is to ensure that the business that is being financed is a legal entity and operates within the legal framework. The media ventures that comply with the government regulations show signs of seriousness in doing business as opposed to those that fail to comply. Those who provide funding to

Using Nonlinear Programming and Queuing in Quantitative Decision Essay

Using Nonlinear Programming and Queuing in Quantitative Decision Making - Essay Example The subsection on Forecasting has a detailed discussion on forecasting techniques. The subsection on Queuing tackled different queuing systems. The subsections end with the author’s take on how managers can benefit from each model and how the particular methodology addresses actual real-world situations. Managers have the daunting task of making a multitude of decisions every day for the respective institutions that they head. Depending on the nature of the variables that a particular situation entails, some decisions are arrived at quite straightforwardly while others need to undergo a series of rigorous processes before they are made. Among these challenging yet indispensable methods are Nonlinear Programming, Decision Analysis, Forecasting, and Queuing. With Hillier and Hillier (2010) as its main reference, the subsections that follow will discuss these methods in detail. According to Feiring (1986), Linear Programming is a part of mathematical programming that deals with t he competent and effective allocation of limited resources to a number of known activities to obtain the desired goal, which, most commonly concerns maximizing profit or minimizing cost. It is linear in the sense that the criterion (objective function or index) and the constraints (operating rules) of the process can be expressed as linear formulas. When at least one of these formulas is nonlinear in nature, then Nonlinear Programming is used. As a result, while Linear Programming assumes a proportional relationship between activity levels and an overall measure of performance, Nonlinear Programming is used to model nonproportional relationships. The graph of a piecewise linear function consists of a sequence of connected line segments. Thus, the slope of the profit graph remains the same within each line segment but then decreases at the kink where the next line segment begins.

How and why is the idea of redistribution of equal resourses Essay

How and why is the idea of redistribution of equal resourses challenged by the idea of equal opportunity and recognition - Essay Example This is because these regions hold almost 80 percent of the world’s wealth. The Korean Peninsula, for instance, holds a fifth of the entire world’s wealth. The south is represented by Africa and Latin America (Shafir and Brysk, 2006). This region, compared to the rest of the world records high levels of poverty, ravaged by disease and is characterised by overall underdevelopment. Despite calls for re-distribution to reverse this trend, the recently emerging call for free-market thinking has placed re-distribution advocates on the defence. Nevertheless, equal claims for re-distribution have contributed a paradigm case for most theories that regard social justice for the past one hundred and fifty years (Fraser and Honneth, 2003). However, in the contemporary world, there has arisen another second kind regarding claims for social-justice referred to as politics of recognition (Robinson, 2003). The objective of the politics of recognition, in its most feasible shape, is a world that is keen on embracing the varied diversity that characterises humanity. Proponents of recognition call for a world where there will no longer be assimilation to majority cultural norms that are prevalent and dominant whereupon the consequent subscription to such norms is equated to the ultimate price of equal respect. A case in point would be calls to recognise diverse ethnic points of view as well as distinctive sexual and racial minorities as well as differences in gender. In the recent past, this claim has been on the rise among political philosophers. Additionally, the said political philosophers seek to endear their effort towards developing a distinct school of thought for justice centred on recognition. On overall basis as Bauman (1998) observes, it follows that the world is faced with a fresh constellation. The subject matter for social justice has now taken a dual perspective as it is split between recognition on one hand and re-distribution on the other. However,

The History And Background Of Puma Marketing Essay

The History And Background Of Puma Marketing Essay Puma is a German company that established in 1948 by Rudolf Dassler. Puma produces sport categories such as sport shoes and sport clothing for different types of sports like football and golf. Puma is considered as the third successful brand at this field; the other two companies are Nike and Adidas (Puma, n.d.). The most commonly made Puma products are the athletic Puma shoes and that due to the fact that the first pumas products were shoes. For more details, Puma first football sneaker was produced in 1948 and it was worn in the first football match after the war by the Herbert Burdenski; the scorer who scored the first goal after the war (Puma,n.d.). As well as that, 48% of Puma profits from footwear which makes it the most selling Puma product (Puma, 2013). Puma shoes contain different types of sneakers for different types of sports such as running shoes, football shoes and cricket shoes. Varieties: Puma shoes have a unique design, using the technology; the shoes moulds are injected with the light foam materials by L.I.F.T (Lite Injected Foam Technology). As a result, this way decreases the weight of the shoes which makes the shoes very light and speedy. Moreover, it saves the materials of the shoes/cheaper to make; because with this process there is no need for -sutures and adhesions- process (Nely, 2010). As well as that, Puma shoes designed in a way that allows the feet to breathe some fresh air which makes the shoes smooth and comfortable for the wearer. In addition, the Puma shoes made to prevent friction and sliding so it protects the person who wears them from any accidence (Nely, 2010). Colours: There are the main colours for each type of shoes and also the customers can be customized by the customer. For example, the customer can change the colour of more than 10 parts of the shoe to match the costumers taste; from the outsole to the Puma logo (see appendix 1). This gives the customer who liked the design of the shoes but not its colours the ability to change it to suit his taste and his outfit. Logo: Moreover, the Puma logo stands for a jumping Puma; a type of cats that can leap with a one bounce to twenty feet high. The puma logo is putted on each of Pumas products and its shoes (Mokokoma, 2009). This logo expresses the strength, the speed and the power that Puma have in its shoes. Slogan: In addition, the Puma slogan is the nature of performance which means that every action is real, every attitude is innate and all of the player movements are natural. Puma uses this slogan with most of its shoes with changing the word -performance-. For example, it used slogan the nature of the Speed junkie for evoSPEED 1 FG shoes which gives an idea to the costumers about the main feature of this shoes (Puma, 2012). Personality: Puma personality is all about agility, speed, strength and creative. Its personality can be seen and known just by looking at the pictures they use on Puma website; athletics wearing Puma shoes and they are running agility and flexibility and their face features express the strength they have (see appendix 2). Promotion:- Social media: Puma has many social media accounts; on Facebook . Twitter, Youtube, Tumbler and Instagram as @ Puma which they can be found so easily. On their Facebook Page, they have more than 9 million people who liked their page! They also publish news constantly and include pictures with the resent news; so they avoid make the news boring and hard to read (Puma Facebook, 2013). Moreover, on Youtube, they have their own and official channel since 2005. On Youtube, they promote their selves by uploading videos for their new products or their events and their videos are about 3 minutes so they keep it interesting and not tedious (Puma Youtube,2013). Furthermore, on Instagram account, they post interesting and colourful pictures for their products and they attract their customers attention to their new product by distributing part of its pictures. For example, they post a picture of their new shoes that called Puma pigeon shoes and it was hidden between pigeons so only part of it can be seen (see appendix 3) (Puma Instagram,2013). Sponsorships: Puma sponsors of many sport teams, players, athletes and even coaches from different countries. It sponsors of many national football teams such as Italy team, Austria team and Switzerland team. What is more, Italy national team won the FIFA World Cup in 2006 and the players were wearing blue Puma shoes (Puma, 2006). Puma also sponsors of running athletics like Usain Bolt and Moses Kipsiro. Usain Bolt is the fastest man in this world (Puma, n.d.). In addition, it sponsors of golfers such as Lexi Thompson who won the Navistar LPGA Classic in 2011 and turned from Novice player to the youngest professional player at golf (Puma, 2011). Events: Puma holds events for different sports in many places in the world to promote their products. For instance, Puma held a campaign SOoo Fast in 2005 which demonstrated the fact that Puma has spirit of hilarity and adventure. The event was about people wearing shoes of Puma SOoo Fast and doing different activates like dancing. The aim of SOoo Fast campaign was to show the physical exertion and mental effort mixed with fun (Modi, 2010). As well as that, there is a calendar for the upcoming events on Puma website to inform people about their events, they update it every month and this month they have 9 upcoming events (see appendix 4). Advertising: Puma advertisements are so colourful, creative and interesting. They use different media to advertise about their products such as TV, social media, banners and posters. Advertising on social media are always attractive and are spoken directly to the customers minds by using the words you, your, we, us and after every shoes advertisement they say share your shoe pictures and tag our account (Puma Twitter, 2013). This way is very useful to the social media users who want to share everything they have and take or buy everything they dont have to share it with others. Moreover, the banners they use are so creative and innovative; sometimes they use animal or background that matches the shoes colours and sometimes they create attractive designs that show the strength of the shoe (see appendix 5). Price:- Cost and discounts: There are varying prices for Puma shoes. According to Puma store on their website the highest cost for a pair of shoes is 220$ -AMP Cell Fusion Golf Shoes- and the lowest one is 55$ -PowerCat 4 IT Indoor Trainers- so they are available for everyones financial condition. Although, there is a discount -more than 20$- on some shoes such as Faas 300 Running Shoes; it was 75$ and now it is 45$. Shipping: Puma store on the official website provides free shipping to its customers who buy a product over 85$ and this is available every day to every customer. Pricing comparison: Compared to Puma competitors prices -Nike and Adidas- Puma has lower prices than them. Puma has reasonable prices which makes it suitable for everyone. Place: Company headquarters: The main Puma headquarter is in Germany at Herzogenaurach city and the other three headquarters are in Boston-USA, London-UK and Hong Kong-China (graphisoft, n.d.). On the puma website they put the address details for all of their headquarters. Online: Puma has official website on World Wide Web -Puma.com-. The official website establishes everything about Puma brand. The official also gives the customer the ability to find the Puma stores on his country and give him the location of the stores by providing a map of the store. Marketing description:- Inform: Puma keeps informing their costumers about every product that released. Moreover, Puma always gives an idea for its customers about the new shoes by using the suitable media to inform the target audience of the new shoes. They always want their costumers to know every single detail about their new sneakers like where it is made or when it is released. For instance, puma informed their costumers on Instagram, twitter and the Puma official website about the new Puma Mobium Elite shoes and they give lots of details about it. They said where it is from -Germany-, who designed it Ray Horachek -, where the costumer can find them -in every Puma stores- and when it is available -6/2/2013-. They also post a picture about how the Mobium shoes get created (see appendix 6) (Puma Instagram, 2013). Remind: Puma also keeps reminding its costumer about the new shoes to stay in their minds and never forget about it. Moreover, to remind the costumer Puma keeps repeating the new products advertisings in different social media sites like Facebook, Instagram and Twitter For example, when it comes to Mobium Elite shoes, Puma did not stop publishing about it on Instagram, Twitter, Facebook and Youtube. They post different pictures of it and tweet about it on Twitter for more than 2 months since it released to remind. Persuade: Puma uses some ways to convince its costumer to buy the shoes. They speak directly to the costumers minds to make them feel that Puma shoes are their shoes and they need to get them. In addition, they show them famous sport players wearing Puma shoes which make the costumer feels that those Puma shoes are not normal because even the popular players wear them. For instance, when they advertised about Mobium Elite shoe, Puma on twitter said Be first to experience Adaptive Running , Prepare for the future of running and They were born to keep moving; those statements captured the customers hearts which makes some of them said Running will never be the same and The Mobium definitely makes me run Faster!. Furthermore, they post a picture of Sabrina Mockenhaupt wearing Mobium Elite shoe; she is a famous long-distance runner from Germany. On twitter they also announced about a contest for the most innovative shoe; everyone who shares a picture of him/her running with Mobium Elite shoe will enter the competition (Puma Running Twitter, 2013). Companys Branding Message:- Puma brand want to deliver its message to its customers minds that they are not a company which produces sport categories just for sports without any other purpose. However, Puma is a company which mixes the sport and the lifestyle together and makes them one brand that called Sportlifestyle. For more clarification, Puma mixes its performance that is all about the strength, agility and technical innovations with the lifestyle that is influences by cultural relevance, leadership style of urban and thrilling design innovation. Puma is trying to give the players from Sportlifestyle brand the joy and it is trying to make them enjoy every joyful moment in every game. Moreover, Puma says from its advertisements that we are making the customer enjoys the sport in his daily life without forgetting the fashion and style influences (Koch, 2012). Everyone who sees the pictures that Puma posts on Instagram can notice its brand message. They upload on their Instagram account pictures of normal people wearing Puma sneakers and doing their daily activities in front of scenes from everyday life. Furthermore, they post pictures which show that Puma shoes designed in certain ways to give their customers the fashion and style. As well as that, they use the PUMAlife, PUMAstyle and Sportlifestyle hash tags with most of their Instagram photos to share them with everyone (see appendix 7). Puma also says it is message directly in its twitter bio PUMA successfully fuses the creative influences from the world of sport, lifestyle fashion. All of the above proves that Puma message is to let everyone feels and lives the joy moments after Puma mixed the sport with the lifestyle. Two Different Advertisements:- First Advertisement: The first advertisement was displayed on a Japanese TV Spot and it is about Puma PowerCat 1.12 shoes (shabba08, 2012). This advertisement shows the journey of a football between PowerCat 1.12 shoes wearers in Japan. Type: TV advertisement URL: http://www.youtube.com/watch?feature=endscreenv=ZPY5yNVtBD8NR=1 Target audience: The target audience of this advertisement is Japanese from both gender girls and boys but mostly for boys -there are six boys who hit the ball and one girl-. The target audiences age is between 15 and 35 so they are all youth -the video shows different ages starting from the footballer who is 29 years old at the begging years to the little boy at the end who looks 15 years old-. Furthermore, when it comes to the financial background of the target audience it is not specific type because as the advertisement shows that the PowerCat 1.12 wearers are from different social positions -some of them dressed nicely football outfits and the others were farmer and villager-. Moreover, as the video shows that the most PowerCat 1.12 wearers are the people who are interesting in football and playing it -PowerCat 1.12 designed as football boots (Elliot, 2011)-. Advantages: Using the captain of the Japanese national team Makoto Hasebe in this advertisement is one of its advantages since the nationality of the target audience is Japanese. Therefore, this is a good way to attract the Japanese people who are interesting in playing football because Makoto Hasebe is one of the most famous football players in Japan. Showing the power and the strength of the PowerCat 1.12 shoes in this advertisement is also another advantage. It shows that every foot wears PowerCat 1.12 shoes get the power to run and jump after the ball no matter where is the player; in stadium, street or even a farm and no matter how old the player 15 or 30. It also shows the strength on the player face when he is hitting the ball with PowerCat 1.12 shoes and the joy and happiness after hitting the ball. Disadvantages: Using only one girl in this advertisement is not enough to show that this product is also for girls. If someone watch it for one time only, he will notice and remember the six boys but he will not remember the girl. To deliver the message that this product for both genders, there should be more girls who are wearing PowerCat 1.12 shoes; regardless of the fact that she was not wearing PowerCat 1.12 shoes but got the power to hit the ball from the guy who was next to her and he was handling PowerCat 1.12 shoes on his shoulder. Using this kind of idea for football commercials -passing the football around the world and then back to the playground- has became so familiar, commonplace and hackneyed. This kind of advertisement has being used a lot, so now it is not that much interesting to the viewers because the customers want new ideas to attract them, to steal their hearts and to persuade them to buy the product. Second Advertisement: The second advertisement is contributed on Puma official website online and it is about Puma evoSPEED shoes (Puma, 2012). This advertisement shows the speed of those shoes and how can anyone become fast just by wearing them. Type: Online video URL: http://www.puma.com/evospeed Target audience: The target audience of this advertisement are men from everywhere in the world who are youth and about 24 to 35 years old. In addition, this advertisement is directed to the sport players and the people who are doing those activities; the sports are running, football, cricket, golf and motor racing. This advertisement shows the players who are popular in playing those sports and they are from different countries, so this proves what I said before. Moreover, it is for the people who want the speed and want to be fast like Usain Bolt the fastest person on the earth. Advantages: Using the fastest man in the world Usain Bolt in this advertisement to present the evoSPEED shoes is a really useful way to attract the people who want to be faster and to persuade them to buy the those shoes. As well as that, it gives the customer an idea about from where Bolt gets his speed and gives them an opportunity to be like Bolt and get the speed of Bolt. Using a treadmill for the sport players to race on it and also the speed of this treadmill is the speed of evoSPEED is a great idea to show the rated speed that evoSPEED shoes have. They show that everyone could not handle the speed of treadmill which is the evoSPEED but only the one who was wearing them was able to keep up with the treadmills speed. This was an amazing way to inform the customers about the features of evoSPEED shoes. Disadvantages: In the advertisement they make the golfer Rickie Fowler faster than the footballer Sergio Agà ¼ero and the cricketer Yuvraj Singh. This is not true in the real life because Sergio Agà ¼ero is faster than him and how can a golfer be faster than footballer. As a result, this kills the credibility of a good concept for a commercial. Using F1 driver Fernando Alonso for such an advertisement about how to speed up your feet is useless because F1 drivers do not race using their feet, they race using cars. Therefore, the customers will not feel the need to have evoSPEED shoes for a motor race cause they only need to speed up their cars to win. Rather than using F1 driver who only need a fast car, they could use a basketball player who really needs quick feet. S.W.O.T Analysis:- Strengths: Puma is a well-none company and it is recognized in the worldwide at the shoes field because it has been established since 1948 and it started producing shoes since that time. Furthermore, for now most of Puma profits come from selling footwear -48.8 %-. As well as that, Puma has about 80 stores around the world in different countries that sell their shoes (Puma, 2013). Puma is sponsoring of many famous players and teams in various sports and the most important thing that they are sponsored of the fastest man on the earth Usain Bolt which can make Puma the best in the running shoes field compared with the competitors (Sammy, n.d.). Puma has great, different, innovative, unique and modern shoes designs and some of the Puma shoes designers are taking the idea of the shoes from some animals and getting inspired by them like what Raymond Horaceks idea for the Mobium shoes; he get inspired by cats to create those shoes (Puma Youtube,2013). That can be a good point for puma to be different that its competitors Nike and Adidas. Puma has an excellent management and good employees, staff and teams who manage the work and create the shoes. As what Owen Shifflett (Puma designer) said that Puma teams work together, they face the challenges together and they are friendly which make them try to create the best shoes every time (Shifflett, 2011) Weaknesses: Compared to the top Pumas competitors -Nike and Adidas- Puma has the lowest market shares in the athletic footwear which it is 7% while 31% for Nike and 16% for Adidas (see appendix 8) which creates a negative effect in the costumers minds. Puma focuses on some sports like football, running and golf and produces the most innovative shoes for them while neglect some other important sport such as basketball and swimming. While Nike and Adidas produce shoes for every sport even basketball since it is an important sport. This is can be knowing just by looking at the Puma official website cause there is no basketball section. Compared to the competitors Nike and Adidas, Puma has less financial strength than them and they get less money from its sales than them. In 2012, Puma got 3.27 million euro from selling its products while Adidas got 14.88 million euro (see appendix 9). Opportunities: Big events like Olympic and Boston marathon can be a great opportunity to raise their sales since Puma is really good at producing running shoes. Since the Pumas competitors are huge companies which they only use professional designers, Puma can take a step forward and cooperate with young designers to mentor them and to bring out their creativity so they will have professional designers in the future. Puma is starting to use technology to produce light width shoes such as the Puma tennis shoes which have been injected with light foam materials (apsense, 2011). Puma can focus more on lifestyle and fashion to become the first Sportlifestyle brand in the world to reach one of its goals (Puma, 2012). To became also different than its competitors. Puma can increase the health awareness campaigns to give the brand a good image. For example, make a new campaign like the campaign that held in 2012 which called Puma Project Pink to fight against breast cancer and to play football no matter what (Puma YouTube, 2012). Threats: Designs and ideas of Puma shoes are being copied and imitated by the competitive companies which sometimes they make shoes better than Puma shoes. Since the competitors are better than Puma, they get the advantage of being the best in producing shoes so that Puma lose its customers. Some of Pumas Asian competitors copy the Puma shoes designs and produce the same style of shoes with the Puma logo on them in cheaper prices. Therefore, Puma lose their customers who are looking for lower prices (shoesobsessions, 2009). There are many competitors outside that are competing Puma and trying to be better than it in the footwears field (hoovers, n.d.). As a result, it makes it hard to Puma to stay on the top because of the high competition. Nowadays, it needs a lot of money to sponsor an excellent sport players; millions of dollars. Therefore, Puma cannot make much sponsorship of the top good players since it has low financial strength so they cannot use many good players to advertise about their shoes. Appendix:- Appendix 1: Appendix 2: Untitled-1.gif Appendix 3: Appendix 4:301c80dea44e11e2b51f22000a9f4da7_7.jpg events.png Appendix 5: Appendix 6: creative-shoes.gif3b7b5674707f11e2b56022000a9f1354_7.jpg Appendix 7: Appendix 8:350px-Footwear_market_shares.pnghashtag.jpg Appendix 9: