Julius Caesar Essay -- essays research papers

Synopsis: Shakespeare's Julius Caesar is the tale of the subsequent clashes from the death of ceaseless tyrant and Roman sovereign, Julius Caesar. An incredible companion of Caesar, Mark Antony, goes to the senate to see the dead body of their tyrant. He professes to not resent the individuals who partook in the death, and requests to talk at his burial service, a solicitation which he is conceded. In any case, after the men leave, he starts a monologue where he proposes that Caesar's soul will render retribution upon his killers and conjure a war including the whole nation. Antony starts the vengeance of his demise by talking at the memorial service about an inappropriate done to Caesar, the man's liberality to the individuals, and how Brutus attempted to convince them to accept his avocation of the homicide. The group goes to concurrence with Antony and afterward blame the schemers for homicide. The denounced men escape, in the end leaving the limits of the city, and the residents leave to p lunder and consume the places of the blameworthy men. The armed forces of Brutus and Cassius set up camps close to another city and realizing that Antony's troopers are coming, they choose to walk toward the foe without a moment's delay. The battling starts with the encounter of the different sides, as Cassius' and Brutus' militaries show up. Antony and his accomplice challenge the professional killers to battle, and the wicked fight starts. The militaries of the backstabbers fall into defenselessness commonly, and their side does inadequately, losing numerous men. Cassius hears erroneously that one...

The Consumer And The Gimmick :: essays research papers

The Consumer and the Gimmick Today there are numerous components that hurt the music business. One factor includes the manner in which we drive artists into permitting the business to advance one great tune consequently overlooking the remainder of the album.â We the customers have some way or another been happy with only one great tune from one unremarkable band.â Perhaps there is a basic equation for disaster.â First the melody is played on the radio and afterward the video is continually on MTV, therefore making us become weary of the music.â It's as simple as that! We sit and cry about not hearing enough from our preferred band, however when they come out with new music we cover ourselves in it. We at that point become ill of it and are left searching for something new to satisfy our yearnings. This is at the point when we, the beast shoppers of music, choose to take our enthusiasm to the following hit tune. It's not all our issue. You need to put probably some fault on the groups themselves. They feel that it is an aspect of their responsibilities to enjoy our wants.â We as admirers of what these musicians do are shocked and sickened by hearing anything other than the best from our most loved bands.â Once we have what we need it's not some time before we need more.â This is on the grounds that we devour the performers' abilities like a cheap food upbeat meal.â We open the container, take out the toy, discard the substance, and afterward bitch about being hungry.â When we do this we generally state, "It's a cool tune, yet they are a one hit wonder."â We the eager purchaser do not allow the groups to show their actual melodic gifts. One model includes the gathering Verve Pipe and their hit melody "The Freshman." This tunes LP was out in December. Nobody saw it until part of the way during that time of March.â "The Freshman" was played at regular intervals on the radio and fifteen times each day on MTV. This as I would see it brings about the total exaggerate of one groups hit song.â Now we think of them as a "One hit wonder."â The Verve Pipe has all the more great music, however who is to state that anybody will ever hear it? Something else that harms the business is the dependence on contrivances. Findingâ â ability in a band that depends on contrivances is as simple as lifting a 300 pound man above you head.â Sure for some it is simple, yet for others it's damn close impossible.â A couple of groups that depend on contrivances are Marilyn Manson and fundamentally any rapper you can consider all things considered.

Key Resources Building Block in Business Model Canvas

Key Resources Building Block in Business Model Canvas KEY RESOURCESKey resources are the main inputs that your company uses to create its value proposition, service its customer segment and deliver the product to the customer. These are the most important things you need to have for your business model to work and business models are usually based on a number of tangible and intangible resources. These are the main assets that your company, in particular, requires to create the end product, and these are usually differentiated from the key resources being utilized by your competitors. Key resources deal with the operational end of the business spectrum and define what kind of materials you need, what kind of equipment is required and the types of people you need to employ. This aspect plays a direct role in bringing your value proposition to life for your chosen customer segment and defines the minimum you need to have to deliver to your customers.The business model of an organization is a major indicator of the type of key resource bei ng utilized by the company. Hence, there is a clear difference between the key resources employed by a microchip manufacturer and a microchip designer. The microchip designer will probably consider his human resources as the key resource, while the manufacturer will favor his production hardware as his key resource.Key resources are directly relevant to the number and type of key activities your company engages in. Ultimately, the quality of your key resources will impact the sustainability and profitability of your company. For example, if your company doubled its sales in a year, and started growing beyond your expectations, you would only be able to handle such growth if you are fully cognizant of what your key resources are and what impact such increased demand would have on them. Hence, you need to be able to tell whether your physical resources would be able to provide for such demand or require additional investment. Similarly, will your current human resources suffice or wil l additional talent need to be recruited to meet business requirements and so on.TYPES OF KEY RESOURCESKey resources can be categorized into four broad types; physical, intellectual, human and financial. In addition, a company has the option of leasing its key resources or owning them as well as taking on key partners who would provide access to these resources.1. Physical resourcesPhysical assets are tangible resources that a company uses to create its value proposition. These could include equipment, inventory, buildings, manufacturing plants and distribution networks that enable the business to function.A microchip manufacturing company like Intel needs semi-conductor plants as a key resource and without adequate infrastructure available, the organization will fail to innovate and keep up with its business customer demands and needs.2. Intellectual resourcesThese are non-physical, intangible resources like brand, patents, IP, copyrights, and even partnerships. Customer lists, cus tomer knowledge, and even your own people, represent a form of intellectual resource. Intellectual resources take a great deal of time and expenditure to develop. But once developed, they can offer unique advantages to the company. Nike and Sony are heavily dependent on their brand to sell their products to a customer segment that is devoted to the brand. Similarly, Microsoft and Adobe rely on software that have been tweaked and perfected over years of trial and error. Some businesses have very strong intellectual resources. Google is currently buying a patent library from Nortel to boost up its intellectual resources.From the years 2000 and 2012, companies have increasingly realized the significance of intellectual resources. This can be seen through the visible increase in patents being filed in the United States. The number of patents filed by Google between 2011 and 2012 grew by  170%. Apple’s patents grew by 68% in the same time period. Hence, companies have started to see p atents as a major driver of their business and growth.3. Human resourcesEmployees are often the most important and yet the most easily overlooked assets of an organization. Specifically for companies in the service industries or require a great deal of creativity and an extensive knowledge pool, human resources such as customer service representatives, software engineers or scientists are pivotal.FedEx truck drivers are the human resources that combine with the physical resource, such as the trucks to create deliver the product to FedEx customers and create the signature FedEx experience. Novartis, the pharmaceutical giant, is highly dependent on its team of top scientists, as well as its highly qualified sales force to create and sell its medicines to doctors. Similarly, UBS Wealth Management is one of the premier banks in the world, but without its team of refined and knowledgeable bankers, UBS would fail to garner the same customer reviews and satisfaction as it does currently.4. Financial resourcesThe financial resource includes cash, lines of credit and the ability to have stock option plans for employees. All businesses have key resources in finance, but some will have stronger financial resources than other, such as banks that are based entirely on the availability of this key resource. Similarly, China Life insurance sells insurance to its wide customer base. However, if China Life Insurance does not have sufficient capital to cover insurance claims, it will not be able to survive in the market.For a car manufacturer, the physical resources are in the facilities such as assembly robots. Another key resource could be intellectual property such as patents and even customer intelligence. The latter would come in very handy specifically knowing their preferences when you want to offer repeat customers special discounts and deals. For car manufacturers, designers would be a key human resource. In terms of financial resources, a manufacturer will require cap ital to invest in infrastructure and inventory but can additionally also be used to provide customers with the option of buying cars on lease or taking out a loan on better terms than those provided by banks or other financial institutions.KEY RESOURCES AND VALUE PROPOSITIONSThe quality and nature of an organization’s key resources command how well the same organization is able to fulfill its value proposition. For example in the case of a car manufacturer, if the value proposition is a long-lasting vehicle with sustainable quality, by providing a financing option, you can ensure that your customer segment who values a long-lasting vehicle but can’t afford it and must therefore go for a cheaper option, can still purchase your product. Similarly, the top designer in your company doesn’t just have functional value but also value in terms of how customers and competitors view you and your product. Hence, if Jonathan Ive leaves Apple, it would impact how consumers and competitors view the products of Apple. Nothing is a key resource in itself but is always serving a particular aspect of your total value proposition.KEY RESOURCES ACCORDING TO TYPES OF BUSINESSESThe business model canvas stipulates that all businesses can be categorized into three types. All three of these categories contain businesses with similar key resource requirements. These three categories are Product Driven Businesses, Scope driven Businesses and Infrastructure Driven Businesses.Product Driven BusinessesThese are companies that focus all their functions on the creation and sale of a product. This product has unique characteristics and a customer segment willing and eager to purchase it. Key resources for such businesses are intellectual and human; since typically these organizations have intellectual property and expertise in their particular industry and niche. Rovio is the creator of the famous mobile game called Angry Birds is one such example.Scope Driven BusinessesThese are dedic ated to providing a value proposition to a particular customer segment. An organization aiming to specialize in being the IT provider to all Law firms within an area would fall under the banner of a Scope Driven Business. Such businesses have key resources in their well-developed intelligence about their target customer segment, an established set of processes and in some cases infrastructure such as specialized service centers.Infrastructure Driven BusinessesThese, as the name suggests, achieve profitability through leveraging their developed and implemented infrastructure. The telecommunications industry invests heavily in developing the telecommunications infrastructure in a country and then reaps the rewards for years with only minor investments to keep their systems updated. Retailers are also infrastructure driven businesses because they depend primarily on their established infrastructure to sustain their profitability in the long-term.Common MistakesMany entrepreneurs when e valuating what the key resources should be for their business fail to think strategically. Instead, they come up with generic resources that would be common in any business in the industry they are operating in. It is imperative at this point to do an evaluation of each of the key resources listed on the canvas and check whether the resource mentioned is essential to the success of the business or not. For example, talented human resources are a necessity for most businesses but one needs to ponder on whether they form the very building block upon which the success or failure of the company depends on.CASE STUDY © Entrepreneurial Insights based on the concept of Alex OsterwalderThis post covers the next building block of the Business Model Canvas, which is Key Resources. In this post, we will look at 1) key resources, 2) types of key resources, 3) key resources and value propositions (section added), 4) key resources according to types of businesses, and 5) two case studies.KEY RESOURCESKey resources are the main inputs that your company uses to create its value proposition, service its customer segment and deliver the product to the customer. These are the most important things you need to have for your business model to work and business models are usually based on a number of tangible and intangible resources. These are the main assets that your company, in particular, requires to create the end product, and these are usually differentiated from the key resources being utilized by your competitors. Key resources deal with the operational end of the business spectrum and define what kind of materials you need, what kind of equipment is required and the types of people you need to employ. This aspect plays a direct role in bringing your value proposition to life for your chosen customer segment and defines the minimum you need to have to deliver to your customers.The business model of an organization is a major indicator of the type of key resource being utilized by the company. Hence, there is a clear difference between the key resources employed by a microchip manufacturer and a microchip designer. The microchip designer will probably consider his human resources as the key resource, while the manufacturer will favor his production hardware as his key resource.Key resources are directly relevant to the number and type of key activities your company engages in. Ultimately, the quality of your key resources will impact the sustainability and profitability of your company. For example, if your company doubled its sales in a year, and started growing beyond your expect ations, you would only be able to handle such growth if you are fully cognizant of what your key resources are and what impact such increased demand would have on them. Hence, you need to be able to tell whether your physical resources would be able to provide for such demand or require additional investment. Similarly, will your current human resources suffice or will additional talent need to be recruited to meet business requirements and so on.TYPES OF KEY RESOURCESKey resources can be categorized into four broad types; physical, intellectual, human and financial. In addition, a company has the option of leasing its key resources or owning them as well as taking on key partners who would provide access to these resources.1. Physical resourcesPhysical assets are tangible resources that a company uses to create its value proposition. These could include equipment, inventory, buildings, manufacturing plants and distribution networks that enable the business to function.A microchip m anufacturing company like Intel needs semi-conductor plants as a key resource and without adequate infrastructure available, the organization will fail to innovate and keep up with its business customer demands and needs.2. Intellectual resourcesThese are non-physical, intangible resources like brand, patents, IP, copyrights, and even partnerships. Customer lists, customer knowledge, and even your own people, represent a form of intellectual resource. Intellectual resources take a great deal of time and expenditure to develop. But once developed, they can offer unique advantages to the company. Nike and Sony are heavily dependent on their brand to sell their products to a customer segment that is devoted to the brand. Similarly, Microsoft and Adobe rely on software that have been tweaked and perfected over years of trial and error. Some businesses have very strong intellectual resources. Google is currently buying a patent library from Nortel to boost up its intellectual resources.F rom the years 2000 and 2012, companies have increasingly realized the significance of intellectual resources. This can be seen through the visible increase in patents being filed in the United States. The number of patents filed by Google between 2011 and 2012 grew by  170%. Apple’s patents grew by 68% in the same time period. Hence, companies have started to see patents as a major driver of their business and growth.3. Human resourcesEmployees are often the most important and yet the most easily overlooked assets of an organization. Specifically for companies in the service industries or require a great deal of creativity and an extensive knowledge pool, human resources such as customer service representatives, software engineers or scientists are pivotal.FedEx truck drivers are the human resources that combine with the physical resource, such as the trucks to create deliver the product to FedEx customers and create the signature FedEx experience. Novartis, the pharmaceutical gi ant, is highly dependent on its team of top scientists, as well as its highly qualified sales force to create and sell its medicines to doctors. Similarly, UBS Wealth Management is one of the premier banks in the world, but without its team of refined and knowledgeable bankers, UBS would fail to garner the same customer reviews and satisfaction as it does currently.4. Financial resourcesThe financial resource includes cash, lines of credit and the ability to have stock option plans for employees. All businesses have key resources in finance, but some will have stronger financial resources than other, such as banks that are based entirely on the availability of this key resource. Similarly, China Life insurance sells insurance to its wide customer base. However, if China Life Insurance does not have sufficient capital to cover insurance claims, it will not be able to survive in the market.For a car manufacturer, the physical resources are in the facilities such as assembly robots. An other key resource could be intellectual property such as patents and even customer intelligence. The latter would come in very handy specifically knowing their preferences when you want to offer repeat customers special discounts and deals. For car manufacturers, designers would be a key human resource. In terms of financial resources, a manufacturer will require capital to invest in infrastructure and inventory but can additionally also be used to provide customers with the option of buying cars on lease or taking out a loan on better terms than those provided by banks or other financial institutions.KEY RESOURCES AND VALUE PROPOSITIONSThe quality and nature of an organization’s key resources command how well the same organization is able to fulfill its value proposition. For example in the case of a car manufacturer, if the value proposition is a long-lasting vehicle with sustainable quality, by providing a financing option, you can ensure that your customer segment who values a long-lasting vehicle but can’t afford it and must therefore go for a cheaper option, can still purchase your product. Similarly, the top designer in your company doesn’t just have functional value but also value in terms of how customers and competitors view you and your product. Hence, if Jonathan Ive leaves Apple, it would impact how consumers and competitors view the products of Apple. Nothing is a key resource in itself but is always serving a particular aspect of your total value proposition.KEY RESOURCES ACCORDING TO TYPES OF BUSINESSESThe business model canvas stipulates that all businesses can be categorized into three types. All three of these categories contain businesses with similar key resource requirements. These three categories are Product Driven Businesses, Scope driven Businesses and Infrastructure Driven Businesses.Product Driven BusinessesThese are companies that focus all their functions on the creation and sale of a product. This product has unique charac teristics and a customer segment willing and eager to purchase it. Key resources for such businesses are intellectual and human; since typically these organizations have intellectual property and expertise in their particular industry and niche. Rovio is the creator of the famous mobile game called Angry Birds is one such example.Scope Driven BusinessesThese are dedicated to providing a value proposition to a particular customer segment. An organization aiming to specialize in being the IT provider to all Law firms within an area would fall under the banner of a Scope Driven Business. Such businesses have key resources in their well-developed intelligence about their target customer segment, an established set of processes and in some cases infrastructure such as specialized service centers.Infrastructure Driven BusinessesThese, as the name suggests, achieve profitability through leveraging their developed and implemented infrastructure. The telecommunications industry invests heavi ly in developing the telecommunications infrastructure in a country and then reaps the rewards for years with only minor investments to keep their systems updated. Retailers are also infrastructure driven businesses because they depend primarily on their established infrastructure to sustain their profitability in the long-term.Common MistakesMany entrepreneurs when evaluating what the key resources should be for their business fail to think strategically. Instead, they come up with generic resources that would be common in any business in the industry they are operating in. It is imperative at this point to do an evaluation of each of the key resources listed on the canvas and check whether the resource mentioned is essential to the success of the business or not. For example, talented human resources are a necessity for most businesses but one needs to ponder on whether they form the very building block upon which the success or failure of the company depends on.CASE STUDYVISA car dsVISA is a technology company providing payment solutions to banks globally. VISA itself does not provide financial assistance or lines of credit to customers. Instead, it provides banks and other financial institutions with an “Open Loop Payments Network” that provides a medium of communication and sharing of information between different companies across industries.VISA provides value to cardholders by giving them a safe, secure and convenient way to make transactions. Merchants are able to provide their customers with added convenience when they accept VISA cards and banks charge fees for the use of the card, as well as transaction fees and late payment fees. VISA does this through utilizing its key resources such as the global processing infrastructure that the company has built over many years. This infrastructure consists of geographically dispersed processing centers that are linked to each other and which are programmed to minimize redundancy. VISA operations focus heav ily on managing and maintaining this infrastructure because it is key to providing VISA customers with security, convenience, speed, and efficiency.Eco-tourismLet us consider an entrepreneur who has inherited some wooded natural land. This land, however, was given to him under certain stipulations such as he cannot cut down the trees and use them for timber or make major changes to the landscape. However, the entrepreneur, after much consideration came up with an idea that could provide him with a viable business opportunity while respecting the stipulations the land came with. He decided he could use the land for team retreats and adventure courses, like the ones favored by middle managers of major corporations.However, to attract this kind of a customer segment the entrepreneur will need to install cabins and create extensive adventure courses. These are all value propositions that are capital-intensive, and the entrepreneur doesn’t have the resources to build these amenities.Co nsidering how he could acquire these key resources and build the business he was dreaming of, the entrepreneur decided to target another customer segment. He began to market to eco-tourists who revel in natural, untainted land, a key resource he has in abundance. Eco-tourists do not have a lot of money but the entrepreneur can offer hands-on sustainable housing and organic farming opportunities, which the eco-tourists would be happy to provide free labor for since it would give them the chance to practice skills in an environment they would not normally have access to. In this way, they would output the very resources that would form the value proposition for the team-building activities of the entrepreneur’s main customer segment; the corporate middle manager. Hence, the entrepreneur can use key resources he currently has to service a secondary customer segment, which would then put him in the position to obtain resources that would attract his primary customer segment.

Mass Media And Its Impact On The World - 959 Words

â…   Introduction Because the internet has spread, it has also increased opportunities of being described as â€Å"Old Media.† In order to gather the daily news and events, there is still greater the influence of mass media represent by television and newspaper. To be mentioned uppermost of a feature of the internet, the overwhelming amount of information. A wide variety of data on the net has continued to increase constantly even at present does not know where is fits. And another one, is a great feature that â€Å"do not choose the time and place.† At any time if you have mobile and the net environment, wherever nature can be connected even from around the world. At the same time, it has become the unique thing about the speed at which information is transmitted. Not a few people called â€Å"see the twitter when the earthquake occurs.† Net is intended to further expand the television, and, it is not limited to the video. It is also possible to flow bulletin images, voice and attractive as possible to the ad hoc information dissemination. However, newspaper takes at l east half a day to reach our hand. In addition, it costs money to personal expenses and equipment, the price of the newspaper is higher than the net. It is a weakness that we cannot searched like a net, read article that immediately came out from news. People are sensitive to the speed, they end up comprehending that the net is worth reading and seeing. Accordingly, today, I am going to analyze why the net is more useful thanShow MoreRelatedMass Media And Its Impact On Society1306 Words   |  6 PagesToday is the world of technologies which keeps on introducing us with new innovations and advancements and one of these technologies which influenced our lives is mass media. Mass media is a means of communication that reach number of people in a short time. 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Essay on Places I Have Lived - 691 Words

I have opinions of all the places I have lived. Each place has its advantages and disadvantages, and I am not sure if there is any place that really fits me well. In this essay, I will examine the bad and good aspects of some of the places I have lived. Then, I will compare what I consider to be ideal conditions with the good aspects of those places where I have lived. Lastly, I will choose the place that I think is best for me. I was born in Gujarat , India , and I lived there for 9 years then I moved to America . I consider it to be my hometown. I have some bad memories from there. I don?t like the people and places, especially some of its unique characteristics, like the night market from Gujarat . The pattern of the†¦show more content†¦But, it was very hot in summer and freezing cold in spring. My town had so many good restaurants and shopping mall. Well, it?s up to north of Alabama so it doesn?t have beach, however, it has rivers down there. On the Good side, this town was wide open. There was lots of space and the natural scenery was just beautiful. Because it was not so crowded, and traffic was not a problem, there was not much pollution either. I like this because it was easier to keep healthy. Finally, I moved to Ventura because my family said so. They didn?t want me to do a party and all so they moved back me to Ventura . The entire place I have lived, I think I like it here the best. It is nice here for several reasons. Because the population is not too high, there are lots of place to visit, lots of job opportunities and less crowded transportation facilities. I am not sure of all the reasons, but I think life here is just much more exciting. I have some problem here because my family is here so I can?t go for parties and go home late night. However I do parties because sometime I get lonely. 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A good, simple quote that represents this is â€Å"home is where the heart is†-Pliny the Elder (â€Å"Home Quotes†). There are many aspects of a home that can all play a role on your very ownRead MoreThe Spirit And Beauty Of Nature, And The Power Of The Natural World1172 Words   |  5 Pages(Sayre 877). Aspects found in nature have the ability to cause an individual to have a revelation as to why their life is unpleasant and allows them to find their purpose in life. From this worldview, many impressionable individuals and works of art came to be and continue to affect how humans view themselves within the natural world. A well-known painting called Kindred Spirits by Asher B. Durand as well as, written document, â€Å"Where I lived, and What I Lived For† by Henry David Thoreau both conveyRead MoreLife Has Put Me Into Who I Am Today Essay1 444 Words   |  6 PagesI believe that the situations life has put me through have definitely played a part in shaping me into who I am today. However it was my attitude towards and during these situations that have allowed me to become the responsible, independent, and savvy young woman I am today. I have lost count of how many times we moved and faced eviction in Brownsville and how we had to even live in Mexico to make ends meet. Before moving to Brownsville, my family lived in two places there in Houston. The firstRead MoreThe One Who Calls You Is Faithful, And He Will Do It Essay1666 Words   |  7 Pagessubmission to God and God alone. As a called child of God, I believe our parents know from the time we are born which child is different. God, just as he did with Hannah lends children to the parents. As the child grows and develops the child is given back to God. God can call you at any age he wants. The child is generally at a certain level of maturity where he and she can understand and process information and complete assignments. As you and I both know some children mature faster than others. AgesRead MoreDescriptive Essay About Living In The House1714 Words   |  7 PagesThe House on Veteran’s Boulevard I lived in a house on Veteran’s Boulevard for the first two years of my life. It was there that I learned to walk and talk. Living in the house was entirely uneventful. There is videos from my first birthday that were filmed in this house. I was chubby and red faced and happy, sitting in my highchair not so patiently awaiting my birthday cake, the first i d ever had. I believe this cake was vanilla, ironic actually because now I cannot stand the taste, or even theRead MoreThe House on Mango Street600 Words   |  3 PagesStreet† and how her family moved from places to places to get there. The recollection of the street names her family lived on and how every time they moved â€Å"there’d be one more of us† added to the authors focus of emphasizing how important the word â€Å"home† meant to her throughout the story. The family of six included Mama, Papa, brothers Carlos and Kiki, and sister Nenny. According to the author’s memory, she had lived on Loomis, Keeler and Paulina. â€Å"We don’t have to pay rent to anybody, or share theRead MoreEssay about A Home that I Can Point To1495 Words   |  6 PagesA Home that I Can Point To We are moving once again. The new place is barely down the street, but we have to move again. This is the fifth time in six years that I have moved from one apartment to another. Im glad we are finally moving out of the old apartment, because the guy below us constantly banged on his ceiling when I walked from one room to another. Its been awhile since I have had a place to call home, a place I can grow fond of. I have hope that one day we will live in a house andRead MoreEssay on The Mysterious Homer, Author of The Odyssey and The Iliad663 Words   |  3 Pageswere responsible for the finished products. (Britannica) In this report I will discuss the theories that support the existence of an author named Homer. I will present the theories concerning his place of origin and those concerning the century he was likely to have lived in. I will also discus the artifacts that help to date the period and the region where Homer wrote the two great epics. It is probable that Homer lived in Ionia. Ionia is the central part of the western seaboard of Asia Minor

Central Route Free Essays

Describe how each side used central route or peripheral route influence principles to effect the negotiation outcomes These two â€Å"routes to persuasion† are 1) the â€Å"central† route and 2) the â€Å"peripheral† route. An individual who is using the â€Å"central† route will be more engaged in processing and evaluating the merit of the opposing parties proposal. This â€Å"route† is much more analytical and is concerned with the actual logistics of the proposal/argument. We will write a custom essay sample on Central Route or any similar topic only for you Order Now An individual engaging in the â€Å"peripheral† route, by contrast, will focus less on the actual merit and logic of opposing counsels arguments and instead will be more influenced by things that are more peripheral to the issue at hand, such as the physical attractiveness of the person trying to persuade them, or presentation or â€Å"packaging. † It is very important for negotiators to realize that numerous factors can influence their negotiation partners to use either one of these two â€Å"routes†. It would be a mistake to assume that an opposing party will always operate in the same way based on immutable factors such as education or intelligence. Something as simple as not having gotten enough sleep, or being hungry, can have a huge effect on how the opposing party will process your arguments during negotiation, making even a savvy or intelligent negotiator more likely to use the â€Å"peripheral† route. The Central Route to Persuasion: Research has established that decision’s reached using the â€Å"central† route to persuasion are generally going to be more satisfying and beneficial to parties in the long run. However, It is important for negotiators to be aware that they only want to encourage this type of decision-making if they have something of true value to offer the opposing party. Once you have determined you have something of value, the first great way to encourage this type of thinking is to discuss the issues in the negotiation as a joint problem-solving venture. This type of prompting will encourage the opposing party to look at the situation in a detailed and thoughtful way. Next, it is important to reduce distractions during negotiations if you wish to encourage this type of analysis. A simple way to do this is to ensure that you will have a quiet, distraction free environment for the negotiation where the opposing party will feel calm and comfortable. Finally, recommending open dialogue where all individuals are required to give in-put encourages individual responsibility and independent thinking among opposing parties. This can be a great way to solicit the â€Å"central† route to persuasion. When people are placed in a position of responsibility and the burden is placed on them to come up with creative and effective ways the attack the problem, they are much more likely to deeply analyze the arguments and proposals made by the other side. The Peripheral Route of Persuasion: Clearly, the â€Å"peripheral† route to decision making is far less attractive when negotiators are seeking a long lasting, sustained result. Individuals who use this route to persuasion often are influenced by superficial factors such as the clothing, appearance or job title of the opposing party. These negotiators also use mental short cuts and make decisions without closely analyzing the relevant facts and consequences of the opposing parties proposal. Because this route to persuasion is less likely to result in a long lasting, sustained agreement it is only advisable to use in specific situations. Namely, those in which a short-term solution is all that is desired. The easiest and most effective way to encourage this type of decision-making is through use of the â€Å"expertise heuristic†. A mental short cut used by those engaged in the peripheral route to persuasion. This mental short cut can essentially be summed up like this: people tend to defer to perceived authorities or experts when making decisions without thoughtful analysis. Therefore, it could be extremely useful to emphasize skill and knowledge in the area of negotiation in order to encourage this type of analysis by the opposing party. How to cite Central Route, Essay examples

Gambling And Crime Rate Essay Example For Students

Gambling And Crime Rate Essay Many factors have influenced the rising crime rate, some being, increasing use of drugs, increasing population, and decreasing morals. America must find ways to decrease the crime rate legally. One question often going hand in hand with decreasing crime rate is would legalized gambling decrease the crime rate? During the late 1980’s and early 1990’s slow economic growth, cuts in federal funding, and growing public needs forced state and local governments to seek additional sources of revenue. Most states turned to lotteries, horse and dog racing, and most recently a growing number of states have resorted to casino gambling as a painless way to raise money. Case studies show that legal casino gaming can increase tourism, employment, sales of noncasino goods, and tax revenues (Cabot 1). For example, The New Jersey Casino Control Act of 1977 states legalized casino gambling has been approved by the citizens of New Jersey as a unique tool of urban redevelopment for Atlantic City (Thompson 144). Legalized gambling provides a major new source of revenue for the state (Kurk 1). Even though 48 states have some form of legalized gambling such as lotteries, horse racing, casinos, riverboat and Indian casinos, casino gambling still remains illegal in most states (NCALG 2). Casino gambling, which was once limited to two states, is now legal in twenty-one states. Some states are Colorado, Illinois, Indiana, and South Dakota. Over time we have seen a change in the gambling market. At one time, only Bingo parlors could be found on Native American reservations. Today almost one hundred casinos are operating in twenty-one states (Begun, Siegal, and Jacobs 29). There are five types of legal gambling in the United States: bingo, lotteries, pari-mutual betting, off track betting and casinos. Bingo is the most common form of legalized gambling; forty-six states participate in legal Bingo. Forty-three states permit thoroughbred horse racing, Lotteries are allowed in thirty-seven states, and only twenty-one states permit casino gambling (Begun et al. 27). Illegal gambling like legal gambling is deeply rooted into American Society. Despite innumerable federal and state laws, illegal gambling still remains a part of American life. The four principal forms of illegal gambling are numbers, horse books, sports books, and sports cards. The numbers game is a sideline game of the lotteries. Originally, lotteries were used to raise money for civic or charitable causes, while numbers was played to earn money for the Lottery Company. It is commonly believed that the â€Å"numbers’ game gave rise to gambling syndicates ( 132). Betting on horses or Horse books is run by a â€Å"bookie†. The racetrack-licensed bookies to accept bets at the tracks, for that privilege, bookies paid the racetrack operators a daily fee, usually around $100 a day. The most popular form of illegal gambling is gambling on sporting events (133). There are four states that allow betting on sports, these are Montana, Nevada, North Dakota, and Oregon (PBS 1). S ome estimate that professional football alone attracts $50 billion in wages per season (Begun et al. 133). Sports cards are very popular for the $1 to $10 sports bettor. Sports cards are also run by a â€Å"bookie†. A bettor selects a team that he or she thinks will win and tears off a card stub and submits the cards before the start of the game (134). There has been an increase in the use of loopholes in the government, an example of this would be gambling on cruise ships. In 1992, Congress was forced to approve a general maritime law (PL-102-251). This law permitted gambling on American registered cruise ships once they were more than 3 miles offshore, on international voyages. This law possessed one flaw. Out of over 100 American docked ships, only 2 percent were American registered. These foreign registered ships were also operating casinos offshore. This forced California to pass a new law, only months later. This law (AB3769) banned gambling on foreign registered ships (Begun et. al 13). Our Town EssayAnother problem associated with legalized gambling is the increasing bankruptcy rate. Nevada had the fourth highest bankruptcy in the nation in 1996. Mississippi, the state with the second highest level of gambling, ranked fifth in the nation in per-capita bankruptcy filings (NCALG 2). Although bankruptcy may be a problem, for some it has proved to be a solution. Sociologist, John Rosecrance feels that losing huge amounts was the chief reason to quit gambling (Begun et. al 91). The best cure for a gambler would be abstinence (Thompson 75). However, most states may find that some form of low stakes, no â€Å"glitz† gambling will both satisfy their citizens unstimulated demand for gambling and also provide an environment where the state can regulate the industry to minimize the incidence of problem gambling (Cabot 10). Governments are shifting from their role of gambling regulator to that of a gambling promoter (Goodman 1). Many reasons have contributed to the changing position of state and local governments, such as having seen major increase in social problems like drugs, homelessness, crime and unemployment. Also having had to deal with downsizing by major private firms, having had to bear the brunt of reduced federal aid for their budgets (2), contribute towards changing attitudes. With the nation’s apparently increasing tolerance for once-prohibited activities, coupled with a growing need for state and local revenues, the lure of gambling revenue has prompted most states to reconsider and usually change their gambling policies (Begun et. al 7). While some state and local government officials oppose legalized gambling, some benefit from the revenues. For example, more than $200,000 in gambling revenue, was contributed to Bob Dole’s presidential campaign, President Clinton also rec eived $60,000 in gambling revenue (22). If we remember correctly, an argument made by the NCALG was that gambling corrupts government. However, by the looks of the figures, in my opinion gambling helps the government operate. The controversy over American casinos comes down to a narrow argument concerning cost benefit criteria between the proponents, who cite increased tax revenues and jobs, and opponents, who claim devastating social problems if casinos are legalized (Cabot 6). Those who would outlaw gambling because some people become chronic gamblers are like those who would prohibit alcohol because some people become problem drinkers. The analogy between alcohol and gambling is relevant: Prohibition simply did not work. People will gamble even if it is illegal, just as they will violate other unreasonable curbs on harmless pleasures. Philosophy Essays